It can be extremely frustrating to spend a good chunk of your day on a marketing email and have nobody read it. Who wouldn’t be annoyed?
What’s even worse is when your contact list doesn’t even receive your emails. So how are you supposed to attract customers to read your emails, and keep their inboxes pleased?
There are so many little factors to consider that can really place an impact on your marketing emails! Things like subject lines, content, and design, are all extremely important to organizing your marketing emails. It helps if you have a marketing email to-do list to perform for every email, so your emails aren’t neglected.
6 Ways to Create Killer Marketing Emails
1. A catchy, short, subject line
This is what your recipient sees first! Make sure your subject lines are under 70 characters so that email platforms don’t cut them off. You want your readers to know what your email is about, without them having to click on them.
2. Who’s it from?
Depending on where you read, you might find that some say making your marketing emails from your company is better, and others say that from a specific person is better. It really all depends on your company, and where the best results from your marketing come from.
3. Create a decent reply address
All that time you spent on your personal email that is supposed to make your readers feel special and individualized goes out the door if you have a random, ugly reply address. Stop wasting your time! Create a real email address and you will see a huge spike in replys and opens. Easy fix right?
4. Make your emails browser-friendly
Okay honestly, email platforms can be stupid. They can filter images, and make your emails look like they were done by 4 year-olds. Solution? Create a link in your emails that link to an HTML webpage that can be easily viewed from your marketing email. It eliminates frustrating image filters, and can even end up with more traffic for your website. It also gives you a second chance at reeling your customers in.
5. Make things personal!
Use dynamic tags to make your recipients feel special. Adding a “Hi Mark,” to the beginning of your email makes you seem more approachable and easy to work with, making you even more attractive to your customer.
6. Breaking up is easy to do
A huge block of text is menacing to both you and your customers, so use small, quick chunks of texts to get your point across, and add effect at the same time. It’s an easy fix that is sure to get your content read.
So the next time you need a little marketing email refresher, check out this list for some quick fixes to simple email issues!
Get More out of your Email Marketing
Looking to feature a more powerful email marketing campaign? Contact IMPACT and learn how we can help you get started!