It’s no secret that website visitors or social media followers are much more likely to click or share a visual graphic than anything else, meaning creating infographics is an invaluable marketing tool for many modern businesses.
Check out this weeks all new “Tips from IMPACT” video with our very own Tom DiScipio, Director of Inbound Marketing, as he quickly discusses the process of creating infographics.
Looking for an infographic to better illustrate the success or services of your company? Contact IMPACT today to start your design!
Steps to Creating Infographics
It’s important to understand that when it’s in the form of an infographic, almost anything can be made understandable AND interesting! That being said, before you begin, choose your topic. It could be anything from comparing 2 types of processes to understanding the evolution of blogging to something specifically related to your industry. Also remember that every infographic does not have to make you scroll a mile down the screen. Some of the most effective infographics are are short and sweet.
Secondly, do your research! It’s understandable that you may not be an expert in every field, so spend time reading trusted sites on your topic. Talk to some experts if you have the opportunity or if it’s for a client, work with them closely and ask a lot of questions. Pool together all of the points, facts, and deductions that will be the guts of your infographic.
Sketch it Out
As archaic as it sounds, you’ll want to simply sketch out (in pencil) your ideas on paper before you even open your design program. I suggest sticking with 8.5 x 11 paper so it can be easily scanned to your computer afterwords. I find using pencil and paper allows you to work faster to map out your thoughts. Creating a text box, changing the tool, making a line will only get in the way of your thought process.
Next, on your sketched wireframe try to map out a visual timeline which will help you break apart your talking points, facts and deductions. Mark areas of the paper where those items will appear and draw simple lines to show how that item will communicate with another elsewhere.
Think about the overall design theme of your graphic. For example, if you’ll be explaining how an archaeologist approaches a dig site to uncover dinosaur bones, you may want to stick with a mix of browns and ivories for the color palette as well as utilizing a serif font to give it that “ancient” feel.
Easier said than done, but now it’s time to put everything together! Apply your design theme to your information. Included in your design theme should of course be fun icons or graphics to keep on-lookers engaged.
Once your infographic has been created, it’s time to share it! Create a blog post about your infographic. Share it to pinterest, Facebook and google plus. Time to go viral!
One of the primary focuses of our visual content creation is infographic design. If you have any questions about building an infographic for your company, contact IMPACT today and learn how we can help!