So you know in order to effectively implement an inbound marketing strategy to your company you need quality content. But what you’re probably wondering is, “how do I create content that people will want to read?”
After all, leads are generated from people who want to read or have been helped by your content and who now have taken great interest in your services. So therefore, it must be of interest to your readers.
Content is most valuable in conjunction with other marketing tactics. In fact, it’s often dependent on these other tactics in order to be most effective. Below are some factors to consider that will optimize your content for lead generation.
Search Engine Optimization (SEO)
One of the main contributors to content marketing is blogging. Blogs have become valuable in that they can often increase relevant traffic to your website. However, blogging just for the sake of it isn’t enough.
The only way for your blog to be effective and maximize its potential is if people are indeed finding and reading it. Sounds simple, but how do you make sure of this? Well, the most effective way is through search engine optimization.
In order to drive relevant traffic to your blog articles, you must take the necessary steps in order to optimize your content for the keywords you want your potential customers to find in the search engines. Without this, it’s much harder to drive any organic traffic to your website.
Make sure you key in on the keywords in blog titles and also throughout the content written in the articles themselves. This will greatly increase relevant traffic that effectively results in leads.
Social Media Presence
Content is also a great benefactor of a solid social media presence. Content relies a great deal on the sharing that takes place on social media sites like Facebook, Twitter, and LinkedIn that many of your potential customers are most likely using.
Sharing any content you’ve created through social media helps to build your companies reputation as a leader in the industry and to also build trust through freely shared information.
Your content should contain social elements like social sharing buttons that will allow readers to easily share any relevant content with their networks, thereby expanding your reach even further. This can also help to engage your social media followers as well as spark relevant discussion regarding your content.
One of the most valuable commodities for any marketing team is its contact database. The reason being is that e-mail is perhaps the most valuable channel for sharing information and also getting the most out of the content you create. By using e-mail marketing as a distribution method, your content is sure to not go overlooked and will effectively spread and reach more potential customers.
As we’ve learned, content alone is not enough to generate leads and to effectively drive relevant traffic to your website. However, great content implemented and optimized following the guidelines we’ve laid out for you here will prove to be a valuable resource in lead generation.
If creating lead generating marketing content is something you’re interested in but having trouble getting started, contact us today to schedule your free marketing analysis.