There’s an old saying that says, “beauty is only skin deep.” Of course we all enjoy something that is nice and easy to look at, but we need substance! In this case, content!
Often times when people hear about content marketing, they think of copy that is written for advertisements or other forms of prose used for marketing tactics.
While content marketing ultimately has the same goal as an advertisement, which is to convert prospects into buyers, it uses a completely different approach than your traditional copywriters would.
Content marketing is freely shared informative content used to not only help build trust, but to also, as stated above, convert prospects into customers.
Blogging for Trust
Pioneering the content marketing approach would be blog articles. Blogs have become commonplace in the business world as well as society in general. It allows for freely shared content, which for businesses is an immeasurable advantage.
When informative content is shared through a business blog, you inevitably come across as industry experts, which will not only keep visitors returning to your blog, but can also turn these readers into potential buyers.
When you freely share content, it allows for your business to build trust with its readers. After all, you’re providing them with industry tips and information…for free!
Ebooks, Videos and E-mails, Oh My!
Blogs are just a gateway into other avenues of content marketing. While blogs are often on the shorter side, quickly but thoroughly addressing industry topics, these other forms of content marketing act as a more detailed vehicle to share information and convert customers.
Ebooks allow for an extensive amount of information to be shared regarding some aspect of your business. These usually focus on the most frequently asked about part of a business, and go to great lengths to explain and point readers in the right direction, to you!
All of this reading and content making you dizzy? Worry not, as videos are often times a nice change of pace and are no less effective at sharing information. Have fun with it, as the great ones have a tendency to go viral, which can bring all kinds of traffic and attention to your brand.
We’ve saved e-mail last for a reason. Most of what is done through the advent of content marketing is done so in the hopes that businesses can obtain the readers contact information.
Whether the readers are subscribing to your blog, or simply filling out forms to access ebooks or other helpful tools, this valuable information allows for future offers and other news about your company to be shared with the people you know take interest.
Content is what drives the Internet. Consumers are looking for any information or tools that can help them solve a problem. Be sure to provide them with it. The trust and credibility that will result in you doing so will be of immeasurable value.
If content marketing is something you are interested in but are having trouble getting started, contact us today to schedule your free marketing analysis.