Case Studies
Ahlgren Landscaping
About the Company
Ahlgren Landscaping has been beautifying the Greater Hartford area for over 8 years. They offer a full range of outdoor services from floral installs and lawn care to landscape installation and snow removal. Because of their attention to detail and commitment to deliver the best services available, they have enjoyed creating a steady stream of satisfied customers.
Before IMPACT:
- Marketing originally took the backseat at Ahlgren Landscaping, losing out on numerous projects and sales opportunities.
- While they had a website created, it was not generating the ideal amount of traffic or providing the necessary leads.
After IMPACT
- Marketing is now a crucial part of the business at Ahlgren through the use of effective layout design on their site, frequent blogging, offer creation and implementation, and much more. These changes continue to drive a vast amount of qualified buyers.
- With a newly designed website and on-site marketing strategy, traffic, page views, and time spent on the website has doubled, resulting in an increase of leads, sales and services being utilized.
SONIC Drive-Ins of CT
About the Company
Sonic of CT is a Connecticut based franchise that operates SONIC® Drive-In restaurants. Sonic of CT currently has two locations in Wallingford and Manchester and is planning to open more locations throughout Connecticut. Known for their skating carhops and endless drink combinations, SONIC® continues to be loved by devoted fans across the country.
Before IMPACT:
- Sonic of CT struggled with gaining the proper exposure and fan base through social media while still using cost effective solutions.
- A consistent brand identity was lacking throughout the marketing for Sonic of CT.
- Their website was not displaying the proper image and functionality which was desired of the company and from their fans.
After IMPACT
- Using innovative marketing techniques and promotions, Sonic of CT has nearly doubled their social media following since working with IMPACT as well as creating a solid identity throughout the online and offline community.
- IMPACT transformed the image for Sonic of CT to better engage fans and reach the proper target audience through methods such as email marketing, social media marketing, web-design, printed materials, events, and much more.
- A fully re-vamped website skyrocketed the amount of website visitors and exposure for Sonic of CT. Not only did this new website provide the interaction that the fans were looking for, but it provided a hub to direct fans to other social sites and provide up to date information.
Carbutti & Co. Realtors
About the Company:
For over 22 years, Carbutti & Co., Realtors has been one of the most highly respected real estate firms in the Wallingford/Greater New Haven Area – not only by their clients, but also by the entire real estate community. Carbutti & Co., Realtors is a close-knit family of individuals who provide creative, professional and personable service to each client based on their unique needs.
Before IMPACT:
- Carbutti and Co. had branding in place but it was outdated and inconsistent across different marketing pieces.
- The company website was unappealing and ineffective for their specific industry needs.
- Carbutti and Co. was not capitalizing on current social media sites and social trends for overall exposure.
How did IMPACT Help?
- Using dynamic graphics and a consistent color scheme and design, IMPACT created a constant brand identity across all forms of printed materials, online media, and general marketing products.
- IMPACT is currently in the process of transforming the Carbutti and Co. website into a format that will help grow the company and effectively appeal to their target audience. Stay tuned!
- By building and customizing profiles on popular and relevant social media sites, IMPACT built a bigger brand presence for Carbutti and Co. and extended the consumer reach.
