Your business must have the flexibility, resources, and knowledge to adapt (and overcome) unforeseen obstacles.  The largest hurdle in the business world, moreover in the marketing realm, has been the inception of the internet; most companies have evolved while others are still in stage one.  However, even if you have made the change to optimize your business for the web, think about how much better off you would have been if you had an insight into how significant the internet has truly become.  That said, there is writing in bold faced, web-safe font on the walls that provide inclinations of changes to come in the very near future.This kind of talk can do one of two things for companies.  One, you can sit back and wait to see what happens with technology and then try to play catch up to your competitors that jump on this information.  Or, two, you can be one of the pioneering companies that take full advantage of researched trends and technological advancements to take your company above and beyond your competition.  But, what kind of changes are we talking about here?  Let’s have a look:

  • Say Goodbye to Television — This should come as no surprise, but think about the enhancements and evolution that Google has initiated with web-TV.  There have been several television and service related companies that have already taken the initiative to start their transfer to accommodate the advancement.  For you and your business, you can get a jump start by creating websites, advertisements, and overall page content that is optimized for web-TV.
  • Laptops Get Buried by Touchscreens — The revolution of the touchscreens have already started, and you can tell that the end is near when laptop prices start to drop significantly as they have been over the past few months.  Now, touchscreens truly provide a different feel for websites as there are no hover-over effects, the site becomes much more interactive for the user, and site navigation becomes a key component.  In order to capitalize on this opportunity, make sure that you provide navigation that is not drop-down dependent, interactive media needs to be included throughout the site, and better quality content is absolutely required to keep users engaged.
  • All Phones Turn To Social Media — Sooner than later, home phones and mobile devices alike will rely on the innovations of social media websites.  They will turn to a “one method fits all” philosophy where you will have the opportunity to send one message and have it delivered over several means (e-mail, text, or social media message).  I am almost positive that you will have the ability to record a video message and send it while maintaining a log of all video messages in an archive.  Overall, the best way that you can adapt to this technology is to make yourself readily accessible in as many venues as possible.  In other words, create social media profiles and optimize them, publish your contact information regularly, and network with people offline as well as online.

With the imminent changes to occur within the technology that your company utilizes, you have the choice to either react and fall behind your competition, or be proactive and dominate your competition.  Yes, there are a lot of things to consider, but all of these alterations can be accomplished without much stress.  Because I know you will choose to be proactive, take the time to leave your feedback as to how you will evolve with the coming attractions.

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Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com