Facebook. Need we say anymore? Much like Google, Facebook has made the notable escalation from the simple company name to the all out marketing scheme of your business. Facebook has the ability to not only get your business searchable throughout a vast audience, but it also provides you and your company the opportunity to promote, celebrate, and readily acknowledge the events in your business. However, the problem that most of you run into is the creation, implementation, and execution of a plan for your events that you publish on Facebook. That is, until now. Here is your business’ guide to Facebook Events.
Starting Up With Facebook Events
First and foremost, your business needs to have a company page in order to utilize the events feature of Facebook. So, if you currently don’t have a Facebook page, don’t worry, you can easily create one yourself or contact us to professionally design a Facebook page for you. However, if you do have a Facebook page, let’s take a look at the steps of setting up an event.
- Use Facebook as your business page. You can do this by just commuting to your business’ page.
- Click on Events in the left hand navigation column. Because you haven’t created a Facebook event before, this page will display a Create An Event link.
- If, by chance, your page doesn’t have the Events link, you can simply click on Edit Page. Then click on Apps and find Events in the list. After you find the events app, click on Edit Settings and click Add and then Okay. You can then return to your page to find the Events link.
- Now that you’re up on your page, the obvious applies…click on Create An Event.
- To enhance your event in the eyes of your audience, add an event photo using the (you guessed it) Add Event Photo button. Add a picture from your computer. You can add your company logo, but a picture that includes people is more effective. To emphasize this again, the imagery that you use is extraordinarily important to the success of your Facebook event.
- Add the date of your event (make sure you have the right dates).
- Write in the name of your event in the tab What Are You Planning? Make sure you plan this out because you are not able to change the event name after one of your audience RSVP’s that they are coming.
- Next, enter the location and street address (if that applies).
- In the box for More Info, enter a description of your event; something that is going to be clear, concise, and to the point but also includes enough info that your audience gets excited about attending.
- If you are not going to close the guest list, leave the Show The Guest List On The Event Page checked.
- If you want guests to be able to write on the event’s wall, leave the Non-Admins Can Write On The Wall checked.
- Click Create Event. Facebook displays the event page.
- At the event page, review your event details and use Edit Event to make any necessary changes.
After you’ve successfully set up your event, it’s important that you efficiently and effectively market your event through both online and offline strategies. We’ll be discussing those techniques over the next few weeks so stay tuned and please don’t hesitate to ask any questions in the meantime.
If social media marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.