Here is one industry where I do frequently find blogs posted on their company websites: the professional service provider industry. While this is a fairly broad term used to describe a number of service providers, it seems that a lot of lawyers, architects, and land surveyors, for example, have picked up on the importance of a blog.
But there usually is one problem with this: they don’t blog often enough.
We’ll talk about how often you should blog and what you should blog about so that you can help propel your business to the very top.
Tip: To learn simple ways for starting a successful blog, check out our FREE Ebook, “How to Start a Business Blog.”
How often should I Blog?
This is question that I get from a lot of businesses, no matter what industry. “How often should I blog?” The more frequent, the better. Here’s a general guideline that I give to my clients:
For super lead growth: Post 3-5 times a day to your blog
For steady lead growth: Post, at a minimum, 1 time per day
For slower lead growth: Post every 3 days, and 2-3 times throughout the week
For sluggish lead growth: Post less than 2-3 days a week
Surprised by how often you’ll need to blog to reap the real benefits of having a blog? Most business owners are. But businesses that have blogs clearly are getting a lot more leads than those businesses that don’t. That may also explain why businesses are choosing to spend more and more time blogging than they ever have before.
How can I keep up with that kind of Blogging Frequency?
Posting 3-5 times a day is no easy feat. For many professional services business owners who are already inundated with the daily tasks for running a business, the thought of devoting any more time to anything may seem downright impossible.
I’m here to tell you that it is possible. You do have a few options that will make the task easier for you:
- Hire on an inbound marketing firm. We know how to optimize blogs and find the right keywords at the right time to help place your site high in the search engines
- Hire a professional blogger. While they may not be as experienced in the SEO-aspect of blogging, they certainly will be able to produce quality content, which is the most important part of having a blog
- Do it yourself.
If you do have the time, by all means try to run the blog yourself! Once you get going on writing and get some ideas, it will all start flowing and it will become a faster and easier process. Here are some blogging ideas that I suggest to my clients in the professional services industry:
Tell your Tale
There’s gotta be a reason why you do what you do. So how did you get into the business you’re in? Is it something you’re passionate about? Is it something that your family has been doing for generations? What gets you up and going to work every morning? Having a story behind what you do will help show that you’re passionate about what you do, and people like to hire passionate people. Passionate people get the job not only done, but done well.
Talk About your Experiences
Talk about what sort of experiences you’ve had on the job and what you’ve learned from them. Tell people about how they can learn from these experiences, too. For example, while working on a particular law case, maybe a certain revelation came upon you about a certain law and how it could be applied to that case. If you’re an architect, share a story about how you were inspired to create a certain building layout or where you got your ideas from.
Provide Interviews from Past and Present Clients
If any of your past or present clients are so inclined, why not get a mini-interview with them and add it to your blog? People love hearing about others’ experiences with your company, and as mentioned our free Ebook “Website Redesign 101”, providing some interviews, reviews and testimonials on your blog and website about your work will go a long way in selling people on your business.
Blog, and blog often. You don’t necessarily have to do all of the blogging work yourself, but if you do hire a professional agency or blogger to take over the task, don’t be afraid to offer some of your own topic suggestions as well. Provide them with stories about you, your experiences, and give them information about some of your favorite and most difficult clients.
If you’re a professional service provider interested in creating a successful blog, contact us today to schedule your free marketing analysis.