Branding Services

We interview you to uncover and discover the corporate DNA of your organization.

This is an important phase as business creators, collaborators, employees, and anyone else on the "inside" must be speaking the same language. Everyone involved must know what is at the heart of your organization.  We accomplish this process through a series of exercises which sharply define you.  You will guide us towards unleashing your organization’s very specific brand.

What is a Brand?

A brand is who you are. It is a unique and succinct declaration of your corporate DNA. Just you – not the other guy.

Your brand is the symbol of your culture. It’s a sign of what you stand for - what you intend to achieve and how you will achieve it. To begin with, it’s an inside job. So it’s crucial that your brand start within your heart. You have to understand who you are. And… everyone else within your organization must understand that as well. To put it plainly you all must be speaking the same language and have the same values and goals. If your organization begins with a congruent understanding of your brand then you can bring it to market.

This first step of understanding yourself is critical. If you think about it, a slick logo, catchy slogan, or sleek website is worthless unless buttoned up in an accurate and concise brand. Everything must grow from an organic sense of being.

You want to make a promise to your customers. You want them to understand you in an instant. You want them to know what to expect and feel confident that the expectation will be delivered. You want them to know you inside and out and recognize you as someone different and special.

You want to create a strong and lasting emotional and rational connection. Your brand can be your most valuable asset.

How do you create a brand?

Creating a brand is like graduating from therapy. Personally we hardly ever achieve that, so branding well is so rewarding because it’s the next best thing.

So, like therapy, it’s a process – a set of exercises. Unlike therapy, it’s fun! Branding is your opportunity to walk through the creation of your organization and totally understand yourself and what you are doing.

We walk you through this process by utilizing market research, interviewing key people within your organization, developing brainstorming sessions, and analyzing your competition. We will provide a clear picture and eliminate baggage that has been clogging up your mission, vision, core values, guiding principles, and essence for being.

Your brand will be illuminated – it will be crisp and clear for you to see. Then we can begin to develop the tools by which to bring it to market.

Pricing

We offer various packages based upon our clients individual needs.

Contact us today for a quote.