Mario Brothers, Sonic the Hedgehog, Pacman, various Super-hero’s and all the popular characters from recent decades seem to be re-emerging in present times. You can now watch these characters on high definition televisions, play the original games on the brand new video game systems, and even see what they’re talking about via Twitter.

Trends from the past are able to become popular again (or keep there popularity) in present times with the use of the Internet and social media. Since the entire world is going digital, people are able to obtain the information and entertainment they want at rapid speeds right in the palm of their hand.

With all the new platforms available to produce content such as blogs, social media updates, app stores and company websites it is essential for brands to modernize themselves and be present on these platforms. Using an inbound marketing strategy can modernize your brand and make it present in these online arenas. This presence could result in an enormous amount of success for your company’s brand development.

Are you interested in modernizing your brand? Contact IMPACT and learn how we can help!

Reading Rainbow

Some of these character brands have an enormous following and high brand equity. By bringing these ideas back to the present time, the phenomenon of these characters lives on. The same can be said for several other television shows and movies coming back from the past. Gary Vaynerchuk, a New York Times and Wall Street Journal Best Selling Author and self-trained social media expert, recently posted a video regarding technology trends and specifically a clip about Reading Rainbow, a popular children’s TV show that started in the 80’s and its transformation to being #1 in children’s education once again…this time in App form.

Reading Rainbow used a modernized brand development approach by creating an iPad app in 2012. The show’s host and executive producer LeVar Burton also joined twitter and gained millions of followers instantly to promote the app. He continues to share information about the Reading Rainbow app on his twitter feed as well as engage with fans and followers. The Reading Rainbow app became the #1 Children’s Educational app within 36 hours of being released. The use of an app and being present on social media platform twitter regained immediate success for Reading Rainbow.

So, how does this success relate to your company’s brand?

Creating an Identity on the Internet

It is almost impossible to be successful these days without a presence online. You need at least a company website so that you can exist and be searchable online.  With people scrolling through content online at a rapid pace it is essential for your website to be user friendly and portray your image and personality instantly.

Before identifying yourself on the Internet make sure to discuss your company’s objectives and goals and come up with a specific personality to bring your brand to life. Whether you are a new company branding yourself for the first time or an existing company re-inventing your brand develop a clear, informative theme that gets your message across effectively.

Once you develop this identity for your company you can convey this personality on the Internet through your website, blog, search engine optimization and social media websites. Creating a business Facebook and Twitter page brings your company identity to the Internet. The more sites you have online dedicated to your brand increase the chances of your Internet identity being found.

Facebook is identity on the Internet

Facebook has created an identity for itself as the leading social media website online that brings people together and allows them to share comments, information, images and videos between one another while keeping a log of this information on personal timelines. Not only did Facebook establish it’s own identity on the Internet, but it also gave every individual and every business an opportunity to establish themselves as their own identity on the Internet as well.

By creating a business Facebook page you can educate the Facebook world with information, posts, and promotions regarding your company. Millions of people around the world are on Facebook everyday and it is extremely beneficial to make yourself know on this social media platform. Not only can you increase your social media following but you are also increasing your search engine optimization and lead generation. The more times your company appears on the Internet the higher rank you get on Google. You want a high rank from Google so that you can appear on the first page of Google, because let’s face it, very few people scroll past the 1st page of Google’s results.

Brand Development is Going Digital

With the use of mobile devices and the sleek, small iPads and tablets available people can be connected to the Internet more often then before. You now see people at the gym, in line at grocery stores, and just walking down the street browsing content on their mobile devices.

To stay on top of your sales game you should modernize your brand and make sure you have a well designed website that clearly shows your brands image, be present on social media websites, produce blog content to show your knowledge and credibility as well as optimize your content to be mobile friendly.

Reading Rainbow turned their TV show success (a traditional form of media) into an iPad App and instantly became successful again in modern digital times. Think about your brand in terms of where it is going. The world is modernizing and going in a digital direction. It is in your best interest to ride this wave and modernize your brand to stay ahead in your industry and on top of the Internet’s search engines.

To watch the full video from Gary Vaynerchuk breaking down the tech world discussing Microsoft, Reading Rainbow, Facebook and the modernization of content click here.

Are you interested in learning more about how an inbound marketing campaign can modernize your brand identity? Contact IMPACT to learn how we can help!