Have you blogged lately? Many Fortune 500 companies never imagined the open source blogging epidemic would eventually become a new age marketing asset. Today corporations like Delta Airlines, Starbucks, and Cisco engage with consumers and partners through blogging. The beauty of this self-published platform is that any business regardless of size or revenue can participate. In fact, according to Hubspot nearly 40% of U.S. companies use a blog for marketing purposes. If you want your company to have the upper hand you should begin blogging. To help you get started we’ve made a guide of best practices for business blogging to help you through the process.
The Concepts Behind Every Business Blog
Business blogging is not a random set of thoughts posted across a few web pages. Instead a business blog embraces concepts specific to the industry type, products/services offered, and relationship building. Designing your blog should always begin with a high level approach. How do I showcase my business without employing excessive branding tactics? What type of content should I create will appeal to all of my target market? How can I integrate stable trends into my design? How to create a positive experience for every user? If you are unexperienced in the areas of web design and programming. it’s worthwhile to invest in site design that’s compliant, secure, and optimized for content delivery.
Extending Your Business Reach
Blogging like any other business initiative must have a clear definable function. In written form state the exact high level purpose of the blog. Are you attempting to increase online sales conversion? Do you just need more exposure? Are you trying to build your business brand and reputation? A blog in itself is multi-faceted so remember it can be a multi-dimensional strategy.
So how can you extend your business in multiple directions? Through the use of SEO you can increase your website visitors by more than 50% in comparison to those who do not have blogs. According to Hubspot.com website owners that remain consistent and accumulate 401+ posts or pages receive three times more traffic than those who blog less than 5 times per month. These facts indicate that while Search Engine Optimization is important in order to maximize your blog potential you should take on the endeavor of creating at least 401+ pages/posts on your site. The more your site is indexed by search engines the more authority it gains and subsequently the more exposure your business receives.
You can also put social media to work on your blog integrating social media plug-ins on posts and pages. If your website includes a membership area you can also allow social media login capabilities. When it comes to social media the more you consistently share valuable and engaging content the greater chance you will be found online.
Creating a lead generation campaign is also another avenue you should incorporate into your business blogging efforts. For example, using the Inbound Marketing Sales Funnel Model you can integrate compelling offers into your blog that will increase subscription and traffic conversion rates.
Create Your Business Blogging Content Strategies
Design your blog around engaging and highly demanded content or deliverables. For example, if you’re creating a blog post on Automotive Safety Tips written from an authoritative perspective, provide information that most companies are hesitant to share (e.g. Do-it-yourself, How-to, Facts, Statistics, etc.) Incorporate interesting headlines, video content, and create consistent offers that prompt that give the user an incentive to return at a later date. Be sure you’re paying attention to your visitors’ content needs. You can implement various inbound marketing techniques to measure highly demanded content. For example, provide multiple compelling offers tailored to various segments of your traffic population. Include these offers in your content, in sidebars, and above the fold of your website. Then conduct a vertical analysis detailing the click through and conversion rates associated with each offer. Using the information contained in your analysis will show compelling opportunities to meet the demands of your website visitors.
Promote Monitor and Improve
Promoting your blog is critical to every campaign. The key here is to employ multiple strategies at the onset of blog development and then through the use of website analytics hone in on the most responsive forms of blog promotion while still maintaining a consistent presence in all other promotion avenues.
You should also consistently monitor your website analytics and online presence. These aspects help you gain valuable insight on your website and help identify problems and success characteristics that are crucial to maintenance and growth.
Finally, use the data you receive to continually improve your business blog. Maintaining and growing your website is a continual process that requires both dedication and consistency. Don’t give up and always move forward.
If blogging is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.