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What is HubSpot?
HubSpot is an all-in-one inbound marketing software that helps businesses generate inbound leads through SEO, blogging, social media, marketing automation, and marketing analytics. This software provides marketers all of the tools needed to drive more traffic, convert more website visitors to leads, and turn those leads into sales.
IMPACT utilizes HubSpot in combination with our inbound marketing services to be more efficient and effective, helping us deliver more services and greater results in less time and cost for our clients.
IMPACT is a certified partner of HubSpot, meaning we are experts at using the software to help our clients generate real results.
How HubSpot Works
HubSpot is Software as a Service (SaaS) and runs completely in the cloud similar to Gmail and Salesforce.com. There are two popular ways to use HubSpot:
Use HubSpot as a Content Management System
The first option is to build your website using their content management system (CMS). Other popular CMS’s include Wordpress or Joomla, and HubSpot’s CMS feature offers many of the same features. When you build your website on their CMS, you’ll have everything you need to improve your marketing in one place. We explain the additional features of the software below.
Place the HubSpot tracking code on your website
The second way to use HubSpot is to place the HubSpot tracking code on your website, similar to how you would place the Google Analytics tracking code on a website. This way, if you have a dynamic ecommerce solution or you simply don’t want to move your website, you can still take advantage of the other great HubSpot tools listed below. We recommend that our inbound marketing clients use both HubSpot and Google Analytics tracking codes.
What is included in the Software?
As mentioned, HubSpot is an all-in-one software loaded with tons of marketing power. We’ll break down the features of the software (at a very high level) and explain how we use it to be a better agency for our clients. There is so much included in this software that it would be impossible to cover it all in one post, so we’ll highlight the most popular features.
HubSpot uses a horizontal navigation bar with dropdowns for users to access all of the features and tools. This navigation bar is similar to any website with a horizontal navigation system. The navigation bar coincides with the HubSpot methodology – Create, Optimize, Promote, Convert, and Analyze. It begins with a link to the dashboard and ends with a link to the HubSpot Marketplace.
When you log into a HubSpot account, the first thing you’ll see is the dashboard. What we love about the dashboard is it gives you exactly what you need to know as soon as you log in. The dashboard graph displays the following:
Beyond the graph, the dashboard displays the critical stats on your lead generating landing pages and traffic driving blog articles.
The create section of Hubspot features the following:
The optimize tab features:
There are a number of tools available to help promote your brand:
These services offer various forms of lead conversion techniques:
HubSpot offers several analytical tools:
HubSpot’s App Marketplacecontains featured applications that extend the core capabilities of HubSpot and further boost your marketing efforts.
Is HubSpot right for me?
If your business needs leads, then yes, HubSpot would certainly be a great tool to improve your marketing efforts. Clients that have seen success using HubSpot’s software include attorneys, consultants, contractors, fitness centers, manufacturers, medical providers, schools and universities, software developers, service providers, staffing agencies, and more.
Should You Hire an Inbound Marketing Agency to Run HubSpot for Your Business?
Do you have the time to generate blog posts and ideas with enough frequency for it to be a success? Do you have the tools necessary to help with lead generation and other analytical tools?
Are you well versed in the various social media platforms, and will you be able to engage with potential consumers in a frequent manner through them?
These are all questions you must ask yourself when determining if you should hire an inbound marketing agency. If you’ve answered no to many or all of these questions, then it sounds like you should strongly consider doing so.
By doing this, you’ll be free of the burden of constantly having to worry about engaging and staying current with these services. Let a team of “digital natives” handle all of these online tasks for you, and you will undoubtedly realize the value in having a website that is maximized for its potential.
For more info on hiring an inbound marketing agency, download our free "10 Reasons to Hire an Inbound Marketing Agency" ebook.
How much does HubSpot cost?
This is all depends on the type of package your company wants. What are the goals of your company? How big of a company do you own? These are all important factors in determining which package best suits your needs.
The HubSpot software comes in three levels – Basic, Professional, and Enterprise. Depending on which level fits your need, the cost would start between $300-$1000 per-month. View HubSpot’s pricing chart. (http://www.hubspot.com/pricing)
How to I get started?
Contact IMPACT to get started by requesting a consultation. We’ll take the time to learn your goals and understand your challenges. Together, we’ll identify an inbound marketing strategy developed to achieve your goals and realize a return on investment. We’ll also speak in greater detail on how IMPACT will use the HubSpot software for your business. Schedule your free marketing analysis now.
If the inbound marketing process is something you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.