After you have established your blog and have started to truly focus on your online presence, one of the biggest areas of concern is ability to increase your reputation online. Do you post more to gain influence? Do you talk about your experience more in your publications? Do you gather and produce more testimonials to get others following your updates? The simple answer is "All of the above". However, let's take a look at the top 30 ways that you can increase your online reputation.
- Stop Spamming -- I know it doesn't seem like it, but stop talking about your products in your blog posts or your social network updates. Instead, share something that will improve their (your reader's) lives.
- Keep Things Transparent -- Be as open and honest with your readers as possible. In other words, if something good happens then share that experience, but also share the experience if something bad happens as well.
- Consistency -- The theory being that consistency shows commitment, and if you are committed to updating your readers then you are just as loyal to providing great service to your business customers.
- Listen -- Yes, it's absolutely important to update your status, but also pay attention to what other people are doing out there. They are your friends, colleagues, and competition. So, make sure you provide feedback on their updates as well.
- Bring Online to the Real World -- Instead of keeping a relationship establishing on a social networking site online, bring it into the real world and establish a face to face relationship to strengthen the networking experience.
- Respond -- Similar to #4 ("Listen"), don't worry about what you update so much as what/how you respond to the individuals you are following.
- Opinion Oriented -- Your social networking experience should simply be an extension or demonstration of your personality. With that said, provide your opinion on topics to allow people an insight into your perspective.
- Podcast -- Updating your blog is great, but creating video content is even better. Today is the age of online video, and you need to jump on the bandwagon sooner than later.
- No Fluff -- For the written articles that you create, refrain from using fluff content and go straight for high quality reading material. Keep in mind that you want your readers to rave about what you write on a regular basis.
- Spread the Success -- Sounds somewhat contradictive, but it works; make your following more successful than you already are. This will allow you to be recognized as an industry thought leader.
- Tweet and Retweet -- Just because you tweet once doesn't mean that people were able to read that one tweet so give them a second (or third) opportunity. The only caution would be to space it out a bit (a few hours, etc).
- Plan -- For every 1 minute of planning you save 10 minutes of execution. So, map out where you are going to go, and hit it full speed. This also helps you maintain consistency.
- Love Not Lust -- Remember that you are looking for a long term business relationship; not a one-buy stand. So, take things slow and establish a strong relationship with your networking contacts.
- Research -- Ask and find out what social networks your current customers are utilizing. Join those networks and expand from there.
- Just Start -- The toughest part about all of this is that you just have to take the first step and start! You have what it takes to be a phenomenal online presence and a significant industry thought leader that improves the quality of life (and business) for all readers.
Too many industry professionals try to change their customers and alter the behaviors of their visitors. One of the most important things for you to realize: If you want to change the world, you need to start with your actions and what you do on a daily basis. Become an inspiration to others within your immediate sphere of influence. They will rave about you and your accomplishments and therefore will effect their sphere of influence. Over time, you will have changed the world through merely altering what you do.