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The following is a preview of IMPACT's brand new ebook, "The Ultimate Guide for Creating Profitable Buyer Personas." For more expert tips, be sure to check out the full ebook.
If you've ever played darts, you know that just one bullseye is worth so much more than all those points your opponents are racking up on the periphery.
And the best part? You're using only one dart to hit your target rather than three to merely come close to it.
The same can be said for your marketing and lead generation. Is your marketing budget aimed at generating or buying leads in large quantities, yet lacks focus and quality which ends up costing your sales team more time in order to weed out the quality leads from the rest?
Believe it or not, this happens more often than not, as many companies and marketers neglect taking the time to create detailed buyer personas prior to launching a campaign. Rather, many business owners feel they already have an idea of their target market in their head, and this is enough.
By crafting your entire marketing campaign around detailed buyer personas, your entire approach will be more targeted, resulting in much more qualified leads rather than wasting you and your sales team's time on the phone with prospects who...simply put, aren't even really prospects after all.
To learn how to get started with creating your buyer personas, be sure to check out the full ebook here!
Establishing your Buyer Personas
Who are your ideal prospects?
And how are you targeting these prospects?
All too often, many business owners and marketers know they have a product or service to sell, and they focus on selling it. Okay, but in order to effectively market this product or service, you first need to establish who it is you're selling to, and why they'll be buying from you.
This isn't the time to puff out your chest, instead, focus on being as realistic and detailed as possible. Who is more likely to buy from you? A middle class male living in the suburbs? Or an upper class female running a company in the city?
The answers to these questions will make approaching your marketing a lot easier, and more importantly, a lot more effective and profitable.
But how exactly do you go about creating these buyer personas?
There are no shortcuts. The first step always involves you getting to know your current clients or people engaging with your brand better. This makes your social media engagement all the more important, as it's an extremely easy and effective way of getting to know your prospects better.
Who are they? Where do they work? How much money do they make?
Some or all of these questions may apply to your industry, it's up to you to decide what's important and what isn't in regards to executing a targeted campaign.
In IMPACT's newest ebook, we detail the entire process from soup to nuts, ensuring you have everything you need to get started in creating and establishing your buyer personas.