Open Blog Menu Close Blog Menu

Want to win 10 marketing must reads?

by Bob Ruffolo Bob Ruffolo on July 23, 2012

List of Local Citations to Help You Dominate Your Local SEO

by Bob Ruffolo Bob Ruffolo

+ Shares List of Local Citations to Help You Dominate Your Local SEO List of Local Citations to Help You Dominate Your Local SEO List of Local Citations to Help You Dominate Your Local SEO List of Local Citations to Help You Dominate Your Local SEO

IMPACT Branding and Design - Inbound Marketing Agency - Win 10 Marketing Books Sweepstakes

Enter to Win 10 Marketing Must-Reads When You Subscribe to The IMPACT Blog!

Enter before November 29th to qualify! Winner will be chosen December 1st.
Enter to Win
July 23, 2012

List of local citationsDue to the overwhelming number of businesses on the internet, it is extremely important to get your businesses name out there by creating and maintaining a powerful online presence. One way to do that is to create a list of local citations and submit your business to local directories; some popular directories are SuperPages, Google + Local, Yahoo! Local and Bing Local. For every directory your business is submitted to, you are increasing the chances that consumers searching for your product or service will be able to find you online.

To submit your business to local directories to create local citations, you should compile the following items into a document to make sure that all of your citations are consistent, making it easier for search engine spiders to find your information.

  • Business Name

  • Address

  • Phone number

  • Hours of operation

  • Email address

  • Website URL

  • Contact Person -- name, phone number, email

  • Keywords

  • Photos – logo, of your office, products/ services that you offer

  • Number of employees

  • Age of company

  • Fax number (if applicable)

  • Payment methods accepted

  • Business description (160 characters in length)

  • Affiliations

  • Specialties

Where Do I Create Local Citations?

Now you might be wondering where to start, what sites should you create citations on. A good place to start is with SuperPages, a top online resource for finding information and insights on businesses and retailers in your area. You can add or edit your business listing for SuperPages on SuperMedia.

Once getting to the site you will want to click on add/edit a free listing which will bring you to a page where you can enter your businesses phone number. Supermedia will then search their site to see if the business is already listed. If the search does come back stating that your business already has a listing, you can click on that address and make any necessary changes to the citation. However, if your business is not already listed, Supermedia will direct you to another page where you can enter your businesses contact information, address and business categories.

After entering that information into the appropriate boxes, you can continue onto the next step where Supermedia will take those categories that were previously entered and provide you with keywords, products, and services that you can select to better reflect what your company offers. Also on that page you can indicate your hours of operation, payment options, company description, and other details.

After that information is added, Supermedia will ask if you would be interested in some promotional packages that you can purchase monthly to enhance your local citation. You can select a package or scroll to the bottom of the page and select "no thank you."

Supermedia also provides other promotional items such as adding your listing to other service areas or a photo to your listing for a price. It is important to review your listing to make sure that the information entered is correct before submitting it to the directory. If some of the information is incorrect you should go back and make any changes. Once your information is correct you can continue to the log in section to complete your citation. If you are a new user you can select the new users link and it will direct you to a page where you can enter your log in information. Once signed into your profile, verify that you manage the citation and within a week or so your business will be added to the directory or be updated if you made any changes.

Local Directories to Dominate Your Local SEO

After your listing is launched and visible to your customers, you can also promote your business by asking customers to leave reviews on the sites where you created local citations on. Reviews are important to your company as they can determine whether future customers will use you or your competitor. Therefore, you should continue to get your business out there and cited on local directories. Here is a list of some other local directories that your business should be added to:

  1. Google + Local

  2. Yahoo

  3. Bing

  4. Yelp

  5. Merchant Circle

  6. City Search

  7. FourSquare

  8. Kudzu

  9. Yellow Pages

  10. LinkedIn

  11. Facebook

  12. Hot Frog

  13. Insider Pages

  14. Local

  15. LocalEze

  16. Brown Book

  17. Mapquest

  18. CitySlick

  19. ThinkLocal

  20. MyCity


  22. Dex Knows


  24. Discover our Town

  25. Biznik

  26. Justclicklocal

  27. Metrobot

  28. CityVoter

  29. Twibs

  30. Manta

  31. MojoPages

  32. InfoUSA


  34. Yellowee

  35. CitySquares

  36. TeleAtlas

  37. Magic Yellow

  38. YellowBot

  39. YellowBook

  40. Navteq GPS

  41. Zipweb

  42. Judy’s Books

  43. Get Fave

  44. Whitepages

  45. Best of the Web


  47. Yellow Assistance

  48. Google +

  49. Niche sites like Trip Advisor, Angie’s List, and Open Table

Begin Your Path to Local SEO Dominance

Creating a list of local citations and implementing a search engine optimization campaign for your business can be a time consuming and meticulous process. If you would like to improve your search rankings and make it easier for your customers to find your business, give IMPACT a call and learn how we can help.

The 7 Elements of Inbound Storytelling
Bob Ruffolo

Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's first Platinum Partners in less than 2 years, and secured its place as one of the top inbound marketing agencies in the country.

Follow Bob Ruffolo: Bob Ruffolo on Twitter Bob Ruffolo on Linkedin Bob Ruffolo on Google+