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Asking about HubSpot is almost like asking what is inbound marketing! The two go hand in hand, HubSpot is the innovator of inbound marketing. Most marketers use the traditional or outbound marketing method, generating leads by going to trade shows, sending email blasts, and cold calling.
Inbound marketing takes a different approach focusing on driving traffic to your website and converting them into sales ready leads. By utilizing this approach, traffic is generated by developing attractive blog articles, interacting on social media sites, and employing effective search engine optimization techniques.
In a HubSpot article, CEO & Co-Founder Brian Halligan stated, “most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip."
The sole purpose of inbound marketing is to generate great content that will attract consumers to your website, you want consumers to find you. In today’s world consumers are targeted by advertisements one after another, leaving them paralyzed and tuned out.
More Effective 'Hunting' with HubSpot 3
HubSpot describes “traditional marketers as lions hunting in the jungle for elephants. The elephants used to be in the jungle in the '80s and '90s when they learned their trade, but they don't seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole."
As an inbound marketer you want to know and understand how potential clients conduct their business and see what services you can implement to help them increase their website traffic. HubSpot all-in-one software that has integrated key marketing programs into one software, allowing you to create relationships with clients. The software is designed to create an easier interface for inbound marketers.
HubSpot took programs like blogging, social media, call to actions, and email generating and put them into one platform.
For all you HubSpot users the software just got even better with the release of HubSpot 3. Many people have compared the software to the iPhone, HubSpot Co-Founder Dharmesh Shah does. If you were one of the lucky 2,712 marketers to attend Inbound 2012, you were there when Dharmesh unveiled HubSpot 3, calling it to an iPhone for marketers.
The software has everything you need, beautifully integrated at your fingertips. With the release of HubSpot 3 they rolled out some new features and updated others, such as smart lists, smarter CTA’s, contacts and the contact timeline, workflows, smart fields, landing pages and others. For all of you die hard inbound marketers out there like us at IMPACT, HubSpot now has an iPhone app that can give you instant access to your marketing analytics and contacts wherever you are.
Be sure to read “HubSpot’s iPhone App Puts the Power in Your Hands,” to learn about all the features the app has to offer and to help you become even more integrated and connected to your clients and your company.
Get Started with HubSpot 3
Interested in learning more about implementing the new HubSpot 3 software to generate more traffic and leads? Contact IMPACT and learn how we can get you started!