IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Kevin Beaudry

By Kevin Beaudry

Oct 23, 2015

Topics:

Web Design
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Web Design

What Emotional Messages Are Your Brand Colors Sending? [Infographic]

Kevin Beaudry

By Kevin Beaudry

Oct 23, 2015

What Emotional Messages Are Your Brand Colors Sending? [Infographic]

emotional-messages-of-color-theory-infographic-2Color is a powerful thing.

Besides making a visual impact, decades of studies have shown that color can make a big emotional impact as well. As a Marketers or Designer, you need to be aware of these effects when choosing colors for your logo, website, or brand in general.

Whether it’s for your homepage, landing page, eBook cover, or a social graphic, in the infographic below, I’ve outlined a few color theory basics and recent data to help inform your design decisions.

With information from KissMetrics and HelpScout amongst others, here are some of the key points illustrated:

  • Blue is the most common “favorite color” amongst both men and women.

  • Green elicits feelings of youth, happiness, warmth, intellect, and energy.

  • 30% of people associate orange with cheap or inferior products

  • Males tend to gravitate towards brighter colors, while women gravitate to softer tones.

  • 20% of women named brown as their least favorite color

Check out the full infographic below:

Color-Theory-Infographic

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.