Open Blog Menu Close Blog Menu

Want to win 10 marketing must reads?

by John Bonini John Bonini on November 26, 2012

Cyber Monday Sales Up Over 25% Since Last Year

by John Bonini John Bonini

+ Shares Cyber Monday Sales Up Over 25% Since Last Year Cyber Monday Sales Up Over 25% Since Last Year Cyber Monday Sales Up Over 25% Since Last Year Cyber Monday Sales Up Over 25% Since Last Year

IMPACT Branding and Design - Inbound Marketing Agency - Win 10 Marketing Books Sweepstakes

Enter to Win 10 Marketing Must-Reads When You Subscribe to The IMPACT Blog!

Enter before November 29th to qualify! Winner will be chosen December 1st.
Enter to Win
November 26, 2012

cyber monday salesSo how silly do all those Black Friday shoppers feel after trampling each other in sub-degree temperatures for the last Nintendo Wii?

The reports are in, and Cyber Monday shoppers broke records of their own, all from the comfort of their couch, chair, or any other heated room you could think of. According to IBM's Digital Analytics Benchmark, there was a 25.6% increase in online sales from this same time period last year.

And to think, the only crowding anyone had to deal with was in regards to bandwidth, rather than undersized entrance areas at your local big box stores.

The MVP of the day, however, was mobile shopping. According to the same report, 21% of online shoppers found their sales and goodies today using some sort of mobile device, with the iPhone outperforming all other devices as the main source of purchase. In fact, the iPhone drove more retail shopping than other device, with traffic reaching 8.3%, compared to 6.7% for the iPad, and 5.9% for the Android.

if this doesn't paint the picture of importance of ensuring your website is optimized for mobile, then certainly, not much else will. More and more buying decisions are happening via mobile devices like the ones mentioned earlier.

Are shoppers getting lazier? On the surface, it may seem so. However, with social media and the Internet being what it is these days, it's become much quicker to find a deal and make a purchase with your mobile device than any other form of shopping.

It's for this reason alone that if your website isn't optimized for mobile, it certainly needs to be.

Proving the ROI from Inbound Marketing
John Bonini

John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John was responsible for the overall marketing and branding strategy of the agency. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

Follow John Bonini: John Bonini on Twitter John Bonini on Linkedin