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The following is an excerpt from IMPACT's popular ebook, "The Beginners Guide to Inbound Marketing." For more expert tips on strengthening your traffic and lead generation, be sure to check out the full ebook.
At the dawn of a new year, what better business resolution could you make than to vow to drive more website traffic in the coming year?
Sure, sound great doesn't it? But how are you going to execute?
It all starts with ensuring that your campaign is staying at the forefront of technology and that you're in line with current industry best practices. We'll help you along of course, which is why we've put together the seven ways to ensure you generate more website traffic this year.
Interested in turning these tips into actual results? Continue reading the full ebook.
7 Ways to Drive More Website Traffic
Blogging for business is extremely important to driving traffic to your website. A blog with good, fresh, relevant content can be a traffic generating machine. Setting up a blog management platform, like HubSpot, pre-configured for on-page SEO, blog subscrip- tion, article scheduling, and blog analytics is a great way to take a lot of the hassle out of the blogging process.
Blogging on a platform can eliminate any and all frustration associated with developing a blog, and you will see the traffic roll in. Relevant content is online gold for your company, and your blog is a constant source for just that. Once visitors read your blog, they will keep reading, and automatically begin to favor your company when it comes time to buy.
Search Engine Optimization
SEO is the process that increases your search engine ranks for a set of predetermined keywords. Search Engine Optimization is a powerful and proven process that ensures that your business is more visible online and drives website traffic.
Utilizing HubSpot’s Page Performance tool, you have full, page-level SEO analysis on each of your site’s pages so that you can fully optimize your entire website. With this kind of power, you’ll climb the search engine result pages and dominate the competition!
Pay per click (PPC) is a method of online advertising where you pay for each click on your advertisement. It is a great way to instantly push your company to the top of the search engines. Creating an optimized campaign using the right pay per click framework can reel in a significant amount of traffic and leads to your site.
Social Media Marketing
Social media marketing is an absolutely critical piece of your overall strategy. Social Media provides you the opportunity to engage in a two-way dialogue with visitors, customers and fans. It’s vital that you truly participate in social media platforms such as Facebook, Twitter, LinkedIn and Google+. By creating these relationships with customers on social media platforms, you can easily improve your company’s visibility and reputation.
Social Media Advertising
Advertising on social media networks can be a great way to both increase your following and also traffic to your site. By placing ads on these sites, you are effectively reaching millions of new potential customers that can come to your business. You can easily create professional graphics to place on these sites, as well as create a social media advertising campaign that is designed to reap the most benefits for your website.
Visual Content Marketing
In such a fast moving society, it’s important to communicate your message in a quick, clear and direct way that will set you apart from the rest of the clutter out there. Through visual content, you can effectively display information that is visually appealing and attractive. By generating visual content for your company, you will effectively attract leads and customers.
Press Release Marketing
A press release is a powerful way to blast your message! Your goal is to communicate the information in a compelling way that attracts media attention. By composing professional press releases regarding your company’s news, events, and promotions, you will be sure to gain press coverage that is extremely valuable to your business.