6 Ways to Assess your Website to Ensure Peak Performance

by Desiree Baughman on January 28, 2013

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6-ways-to-assess-your-website-to-ensure-peak-performanceNo business owner should be completely ignorant of how their site works.  We even devote one whole ebook “Website Redesign 101” that lies out in plain English how even the most “noob” of business owner can quickly fix up his or her site.

Before you allocate a ton of time and resources trying to figure out what’s “wrong” with your website, we have some tips that any business owner can make use of to assess whether or not his or her website require additional fixing up, or if something else is awry in their lead and customer generation strategy.

Do You Have A Responsive Website? 

If you’ve spent any time at all looking at information about website development for businesses these days, it’s all about responsive web design. What this means is that you should have a website that will work on virtually any piece of technology, ranging from older Androids to state of the art tablets to basic laptops and high tech PCs.  Your primary objective is to ensure that you have a mobile-friendly site, given that a huge amount of sales are done just through mobile devices alone.

As a matter of fact, Microsoft Tag recently predicted that mobile internet usage is estimated to overtake desktop internet usage by the year 2014 (yes, that means more people will have data plans that basic home Internet subscriptions) (Microsoft Tag, 2011).  What this ultimately means is this: invest in having a website that’s suitable for all devices and you’re securing your online business.

Is Your Website Riddled With Errors 

All too many business owners are horrendously unaware of just how many error messages their website is producing.  Most of the time when a visitor encounters an error message, they immediately back out – all the way out – so far out that they end up on your competition’s website rather than your own.

You need to keep on top of any 302, 404 and 500 error response codes.  Your website needs to always be up to date and not be full of broken links and dead ends for your users (tip:  to do a quick clean up, run Xenu’s “Link Sleuth” or Google’s “Webmaster Tools” to help you fix up any errors with your site).

Are You Too “Flashy” 

Some web designers just love to use things like Flash and Javascript.  While they aren’t necessarily bad in terms of design, they can be bad in terms of SEO. Google and other search engines usually have a heck of a time trying to read and access this type of content, meaning that your site can potentially not even get indexed because of it.

Apart from the SEO perspective, also consider the user perspective.  If someone’s visiting your site looking for a very specific piece of information, there’s no way that they want to go through a 10 second visual “intro” like many musician sites offer just to get more info on, say, a tour date or the date of a new song release

Did You Optimize Your URLs?

Many business owners, and even web designer, don’t realize that your URLS can be difficult to index and may suffer a lower clickthrough rate if they have certain features like excessive lengths because of keyword stuffing, or if they contain a ton of syntax parameters and session IDs.  We go over how to really optimize your content in our eBook “How To Be The King Of Content Marketing”, so in order to make sure that your optimized content gets the attention it deserves, make sure that you use proper URL syntax practices when creating your posts.

Is Your Site Optimized For Search Engines? 

One thing that a lot of business owners don’t realize is that their website can be structured in such a way that it benefits them in terms of SEO. For example, internally linking pages on your site to other page son your site can vastly improve your chances of being indexed, and therefore really boost your chances of showing up in search results.

How Well Does Your Site Perform? 

No one likes to sit around drumming their fingers while waiting for content to load.  When accessing your site, look at things like how long it takes for pages to load, or if your site goes down frequently. The speed of your site can easily be hindered by oversized images files or messy HTML and CSS coding that needs a bit of a do-over.

Assess your Website

If you're interested in optimizing your website for more quality traffic and lead generation, be sure to check out our free ebook on website design.

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