The following is an excerpt from IMPACT's popular ebook, "25 Simple Ways to Generate More Customers." For more expert tips on strengthening your online marketing presence, be sure to check out the full ebook.
Is there anything more frustrating than spending so much time crafting what you feel is the perfect blog article, only to generate minimal traffic as a result?
I can tell you from experience the answer is no. Not only that, but you're spending valuable time and resources to publish consistent blog articles in order to increase your search engine visibility, and yet you're still not driving any traffic. What gives?
While generating a loyal blog following often takes time, in my experience I've found several methods of generating more blog traffic sooner rather than later. We've put together this guide to provide you with a better understanding of what drives traffic to your blog, and more importantly, how to implement these methods.
If you're interested in learning more about turning these tips into actual results, check out the full ebook here.
Generate More Blog Traffic
1. Submit to Blog Directories
One way to increase traffic to your blog is to submit your blog to blog directories. As submitting to blog directories can be quite time consuming, a lot of bloggers skip this step all together – meaning that they are missing out on a lot of valuable traffic.
Most blog directories will require the following:
- A short description of your blog (approx 400-500 words)
- Your blog’s homepage URL
- If you are submitting to an RSS blog service, check your feed details and obtain the URL of your feed
- Choose which email address you would like to use
- Decide which keywords and keyword phrases are the most successful
- Keep a list of directories you have submitted to
- Submit your blog to as many directories as possible
2. Participate in other Blog Conversations
A great way to get exposure for your blog is to participate in conversations that are happening on other blogs. It’s important that you find other blogs that are of the same niche as you for several reasons, but partaking in ongoing conversations about your niche topics is one of the most important reasons as:
• Responding to blog comments on other blogs helps establish you as being an expert in your field • Helps build up recognition of your name and blog
• Allows you to locate other potential visitors for your blog
• Allows you to provide a link to your blog to people who are interested in your niche
Contact the blog’s webmaster and ask about things like link sharing and guest blog posts to further help boost your blog’s traffic.
3. Participate in Forums
One of the most forgotten places for meeting up with great people and obtaining invaluable information is forums. Forums are loaded with knowledgeable people – and you should be one of those knowledgeable people involved in forum posts. Participating in forums allows you to:
• Share your own knowledge
• Connect with other people in your niche
• Share ideas
• Gather new and fresh ideas for future blog entries
• Post links to your blog/blog entries to help promote your blog
Participating in a forum can bring you more traffic than you can ever imagine. You can hook up with other professionals in your niche and guest blog on one another’s posts. You can share links to help with link building. You can come up with collaborative efforts to gain more traffic for both of your sites. If you aren’t a member of a forum, then you need to become one now.
4. Build Subscribers
Using a service like Feedburner, blog visitors can subscribe to your blog by email or RSS. Feedburner will also let you know how many people are subscribed. This is the best metric to use to measure the success of your blog.
To build subscribers, make it easy for them subscribe by placing a “subscribe by email” form in your blog’s sidebar. You can view our blog subscription form on our blog - http://www.impactbnd.com/blog.
Another great way is to set up a page off of your blog subscription page off of your blog. That way you can link to it in your blog articles. You can see ours here: http://www.impactbnd.com/subscribe-blog.html.
While you’re they, you should register! :)
5. Make Posts Shareable
Some will tell you that there is an art to having your blog posts be share-worthy. But others will tell you that it’s completely random which ones will be shared and passed along. Here is our list of quick tips on how to make your posts more sharable:
- Provide information in small snippets at a time. Keep your posts down to one idea. If you have more ideas, separate them for separate posts. Remember, people want information quickly so the more to-the-point you are, the better.
- Provide quality content that is actually of value! Not only does your material need to be well written, but it should be backed by evidence like stats, case studies, and visual aids.
- Write each post as if you are writing to only one person at a time.
- Add “Like” buttons and Google “+1” buttons to your posts so that they can be easily shared on social media networks.
6. Guest Blog
Guest blogging has been mentioned quite a bit in this book, and for a good reason. Guest blogging gets you more visitors, and more subscribers to your blog. When you get accepted to write a post for another blog, you gain the audience of that blog. You also gain their trust, automatically. Guest blogging can be a very powerful way to increase your audience and traffic, while making relationships with other bloggers in your niche.