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by Carolyn Edgecomb Carolyn Edgecomb on August 2, 2013

5 Ways to Ensure Your Website is Making a Good First Impression

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August 2, 2013

Website first impressionDo you remember your first job interview?

Most people do, because it was either extremely successful and you got the job or you stumbled through the enter interview.

Often times, the outcome didn't have anything to do with the interview but from their first impression of you.

Within 7 seconds of meeting someone they've already judged you.

Maybe they've even developed an opinion about you based on your appearance or facial expressions.

How good are your chances?

First impressions aren't only for job interviews and first dates.

Is Your Website Making a Good First Impression?

Poor load time, crazy colors, your logo, layout, popups and ease of navigation can all play a factor in your visitors first impression of your website.

This list is practically endless, but are you sending them mixed signals? Make sure your website is in tip top shape.

Whether they have 10 seconds, 7 seconds, 4 seconds, or half a second make sure that you're having a positive impact on your website visitors.

The worst part is that one bad first impression can keep them from returning to your site.

No one wants a high bounce rate.

Where do you start? It's simple; it's not as complicated as you might think.

Introductory Video

Your website has a maximum of 10 seconds to capture a visitors attention before they lose them forever.

Keep them engaged with an introductory video.

You might be thinking a video? Really? Yes!

One of the top reasons why bounce rates are so high is because visitors are overwhelmed with the amount of information being placed in front of them.

Quickly grab their attention right off the bat with a video. According to TMG Custom Media, 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information."

With a plethora of text and information on your homepage, you are definitely sure to leave your visitors feeling confused and overwhelmed. With an introductory video around one to two minutes in length you can quickly summarize your company.

Who wouldn't want to keep them attentive after 8 seconds on your site?

Value Proposition

What's one reason why your ideal prospects need you?

You and everyone in your company should be able to answer that in a matter of seconds. But are you displaying that to your visitors in that amount of time?

If not you should be. Visitors are coming to your site because you have the solution to their problem or can fulfill their need.

Don't place your value proposition at the bottom of the page. Who is going to read it? Your visitor will most likely leave the page before they even reach it.

Place it above the fold. It won't be hard to miss there.

Value proposition on website

Don't use the traditional blank value proposition that looks something like this...

We help [your most promising prospects] that [need help with the pressing concern you address] succeed by [providing the material improvement you will deliver].

Unlike [the alternative solution], [your solution] [describe the reason why your company is a better choice] as demonstrated by [evidence that you will deliver as promised].

In two to three sentences quickly grab their attention, conveying what you do in a little words as possible.

They didn't come to your site to read a Dicken's novel.

Let them Scroll

We are no longer in the 80's or 90's and there are something's from the 90's that shouldn't make a return. Web design trends from that era are one of them. Along with scrunchies, wallets with chains and other crazy trends from that decade.

Back to your website. Throw above the fold out the window. Don't constrict your visitors to a 1200 x 800 pixel webpage.

With visual content and user experience becoming both a priority and essential to keeping your visitors on your site, let them scroll.

Use that opportunity to highlight key sections of your website, visitors should look at. Sections could include service areas, testimonials, case studies, an about section, and don't forget to include an offer.

Give them reasons to explore the rest of your site.

Direct their Eyes

Are you providing your visitors with some sort of direction? Do they know what they should do or where they should look?

If not, calls-to-action are great for directing your visitors through your website.

The color, size, placement, and imagery can affect the experience of your visitors. Don't be afraid of white space.

You don't have to use every inch of your website. It gets confusing and can quickly distract visitors. Make use of the whitespace. If effectively implemented, it will capture your visitor's attention.


Don't just use your company's colors. A call-to-action can get lost in the sea of blues. Use a color other's may not have thought of. Like lime green. It will make your call-to-action pop off the page.

Develop a Connection

Don't make your site all about you. It should be about how you can help them.

Can your visitors easily find your blog, resources, social profiles and contact information? If not, it's no wonder that your website isn't making a very good first impression.

Developing connections are key in the digital age. It's about developing relationships and educating your audience through social media and your content.

Make sure that your content is inline with the needs and interests of your target audience.

Proving the ROI from Inbound Marketing
Carolyn Edgecomb

Carolyn Edgecomb

Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.

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