30 Motivating Content Marketing Quotes From Industry Experts

by Carolyn Edgecomb on August 3, 2013

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30 Motivating Content Marketing Quotes From Industry ExpertsIt's Saturday.

After a long week, everyone needs a little break from social media posting, sending emails, and creating content.

You might even need a little break from reading the typical blog article.

There is nothing better than a little motivation from experts throughout the inbound marketing industry.

With more people using a DVR and spending a huge chunk of time "surfing" the Internet and engaging on social media, marketers are realizing that traditional marketing is becoming less and less effective.

That is where content marketing comes in. Allowing you to attract and education your audience with relevant information.

Without further ado, here's some motivating content marketing quotes from experts including David Ogilvy, Gary Vaynerchuck, and Seth Godin.

30 Content Marketing Words of Wisdom


1. "Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe... Find your niche, and then go even more niche." - Joe PulizziTweet This!


2. "You have to understand that nothing appeals to everybody." - Gene SimmonsTweet This!


3. "Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product." – David Oglivy, Tweet This!


4. "Traditional marketing talks at people. Content marketing talks with them.” – Doug KesslerTweet This!


5. "These days, people want to learn before they buy, be educated instead of pitched." - Brian Clark, Tweet This!


6. “Content is king, but marketing is queen, and runs the household.” - Gary Vaynerchuk, Tweet This!


7. “Why waste a sentence saying nothing?” - Seth Godin, Tweet This!


8. "Content marketing is a commitment, not a campaign." - Jon BuscallTweet This!


9. “So let me get this straight, you tell your clients to blog every day but you don’t?” - Paul Rosenberg, Tweet This!


10. "A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach." - Brian Clark, Tweet This!


11. "Great content is the best sales tool in the world." -  Marcus SheridanTweet This!


12. "Make the customer the hero of your story." - Ann Handley, Tweet This!


13. "Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." - Nancy Duarte, Tweet This!


14. “The best ideas come as jokes. Make your thinking as funny as possible.” - David Ogilvy, Tweet This!


15. "Nobody cares about your products, except you. Create interesting content!" - David Meerman ScottTweet This!


16. "Narrative Blogs reach out to the humanity in people; storytelling attracts readers." - Brian Clark, Tweet This!


17. "Great Marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them." - April DunfordTweet This!


18. "Either write something worth reading or do something worth writing about." - Benjamin Franklin, Tweet This!


19. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” - Leo Burnett, Tweet This!


20. “Create something people want to share.” - John Jantsch, Tweet This!


21. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” - David Ogilvy, Tweet This!


22. "Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one." - Robert RoseTweet This!


23. "A successful content marketing strategy is dependent on how well you know the customer’s information needs. Listening is required." - Joe PulizziTweet This!


24. "Good content isn't about good storytelling. It's about telling a true story well." - Ann HandleyTweet This!


25. "Engagement is the best metric to measure content marketing." - Ninan Chacko, Tweet This!


26. "Context should be driving all your content." - Steve HaaseTweet This!


27. “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” - Stephen King, Tweet This!


28. "Without strategy, content is just stuff, and the world has enough stuff." - Arjun BasuTweet This!


29. "My theory is that in the age of the internet, it's what you write, not where you write it, that matters." - Dan LyonsTweet This!


30. "Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you're hoping to achieve with and through the community that actually cares about what you're doing." - Amber NaslundTweet This!

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