Backlinks, hyperlinks from a website that lead back to another site, are the key to SEO success. If you can get links to your site from other sites, you’ll generate high traffic and avoid having to pay for separate advertising. This in turn will boost your SEO ranking, which will generate lots of additional traffic.

So how do you get quality backlinks to your site? You can write articles about your site and submit them to forums or blogs. Or submit your site to Internet directories. You can contact webmasters at sites and trade backlinks – you can include backlinks on your site in exchange for being listed on other sites.

Having great content on your site and creating a good user experience may be enough to generate natural backlinks to your site that will boost your SEO rating. But you will also have to examine other backlinking strategies, such as incorporating keyword terms into your web copy that will command attention.

A backlinking campaign might include the following components: article marketing; forum posts; blog comments; comments at ezine articles; Google Alerts for keywords; blogs; twitter post. As you can see, there are wide variety of backlinking strategies. Another suggestion is to find a Internet marketing agency you can trust that will help you promote your site in a manner that will generate enough backlinks to boost your Google ranking.