Using Software for Infographic Design #impacttips (Video)

Visual content works wonders when it comes to attracting visitors to a site. Who doesn’t love a cute photo or funny cartoon? Even better, however, is a well-crafted infographic, which serves not only to entertain, but to inform. Infographics are becoming more and more popular, especially with marketers, so being able to quickly create succinct and appealing infographics is a great skill to have. read more

Posted by Tom DiScipio in #IMPACTtips on August 15, 2012 with 5 comments

So you’ve got an outstanding offer or service that you really want to get into the hands of your potential buyers AND you’ve designed a killer call-to-action graphic or button…You’re 2/3rds of the way there! Time to make these people convert! The final piece of the puzzle, of course, is a powerful landing page designed with lead generation in mind. You’ve successfully captured their attention, now it’s just time to capture their info or sign’em up. read more

Posted by Tom DiScipio in Design Inspiration, Lead Generation on August 9, 2012 with 2 comments

Ever tried so hard NOT to click on a graphical link or button on a website only to be thwarted by the tantalizing message and promise of what would be on the other side? Well my friends…you’ve just witnessed examples of calls-to-action working effectively. It gave you something to do…and well…you did it. Why’d you do it? It’s probably because calls-to-action add some serious meaning to simple graphical links. read more

Posted by Tom DiScipio in Design Inspiration, Lead Generation on August 2, 2012 with no comments

Is it time for a website redesign? Consider this. Does your website pass the three second test? Meaning, upon visiting your website, do visitors know exactly what you’re selling and also what you’d like them to do, in only three seconds? The most successful and profitable websites are ones that successfully do this, meaning if your current website isn’t currently getting the job done, it may be time to consider a website redesign. read more

Posted by Tom DiScipio in Video Recordings, Website Design & Landing Pages on August 2, 2012 with no comments

It’s no secret that website visitors or social media followers are much more likely to click or share a visual graphic than anything else, meaning creating infographics is an invaluable marketing tool for many modern businesses. Check out this weeks all new “Tips from IMPACT” video with our very own Tom DiScipio, Director of Inbound Marketing, as he quickly discusses the process of creating infographics. read more

Posted by Tom DiScipio in #IMPACTtips, Visual Content on July 31, 2012 with no comments