5 Critical Elements to Drive your Content Marketing: What to focus on

You need to ask yourself a question is your content strong? Does it keep your audience engaged? or does it keep them coming back for more? Well that’s definitely important, but what you should keep in mind, is that it takes more than just strong content, it takes keywords. Think about it, without those keywords, you’ll be lost to the indexing spider and never be found. Well you don’t want that. You want to pull in your audience and keep them there, but you need to tell those search engines where to find you.

Posted by Keith Caro in Content Marketing on January 25, 2013 with no comments

So Bing and Facebook partnered up.. sounds like a pretty good team, right? Especially since Facebook’s “Graph Search” was released on January 15th. By focusing on four social signals, (people, photos, places and interests), this new feature supplies you content that you actually care about.

Bing has heightened the social search experience with 5x more social power. Anytime you use Bing, the regular results will appear, as well as PPC ads on the side… but if you’re already signed into Facebook, a new side bar appears with your Graph Search results. Awesome!- a complete search that enhances the way you find information!

So how can you use Bing (and this new feature) to your advantage? And why should you care?

Posted by Keith Caro in Social Media Marketing on January 25, 2013 with no comments

Diving into the New Year, we all want to find ways to increase are social presence online. Well for one, everyone jumps on the social media bandwagon, and posts, shares and likes what interests them. For this, a social frenzy is created. What’s important to understand is not only the way you connect with the audience, but also the value it brings to your business?

By introducing a smart approach and integrate effective marketing strategies, your chances to becoming a social media rock star, are much more willing to happen.

Posted by Keith Caro in Social Engagement, Social Media Marketing on January 17, 2013 with no comments

In lieu of today’s big “surprise” Facebook announcement, we thought we’d take a look at how other big brands have successfully used anticipation to engage with their target audience.

The internet is abuzz with speculation regarding Facebook’s announcement today.

Is it a phone?

A Facebook redesign?

A new gaming service? All of the above?

Regardless of what transpires, Facebook is just the latest big brand to use buzz and anticipation as a marketing tactic, effectively raising awareness and garnering worldwide press. Not a bad marketing strategy.

Posted by Keith Caro in Social Engagement, Social Media Marketing on January 15, 2013 with no comments

It’s not every day here at IMPACT that one of our C-Level executives shares the secrets of their craft.

Which is why we’re excited to bring you this exclusive sit down with IMPACT’s Vice President and Co-Owner Tom DiScipio (@TomDiscipio), who shared the most common website design questions, and more importantly, the elusive answers that many business owners often need several phone calls to learn.

Tom heads IMPACT’s design team, and having worked through countless website projects throughout his career, has a unique sense for what it takes to create a powerful web presence, and as a result, a more profitable one.

We sat down with Tom and discussed the 7 most common website design questions often heard from prospective clients.

Posted by Keith Caro in Website Design & Landing Pages on January 14, 2013 with no comments