Is Your Brand Doing All the Talking?

Every company wants to gain trust and credibility, and conversations with customers can do just that. So… Is your brand doing all the talking?

Nothing’s worse than sounding like Charlie Brown’s teacher. Not only could you be doing too much talking, but it ends up being boring to the customer.

How much are you talking to your customers? How much are you letting your customers talk to you?

Often times companies will be too focused on what they want to say, and not enough about what their customers want to say. It is essential for companies to encourage customers to voice their opinions and concerns to survive in the marketplace.

Posted by Katie Pritchard in Social Engagement on February 12, 2013 with 2 comments

They say you only have a couple seconds to attract a customer… but now you literally only have six.

You’ve probably heard about Vine by now, and if not… you’re missing out. I love this new app. It’s such a creative way to make videos and share them! Plus, since Twitter bought the app, when you tweet a Vine video, it plays directly in your tweet.

Regular people (like me) and famous people (Jimmy Fallon is my personal fav) are creating awesome videos and sharing them with tons of people. Even companies have started to take advantage of this new social media tool.

So how can you create a Vine video in only six seconds, and make it to go viral?

Posted by Katie Pritchard in Social Media Marketing on February 11, 2013 with 2 comments

You saw a great offer, clicked through to the link, and the landing page is… well, something is wrong- I’m sure we’ve all been there. It’s easy to make mistakes when you want landing pages to go live quickly to get leads pouring in.

HubSpot’s new tools have made it easy to create and edit your landing pages to ensure they run efficiently. We’ve gone into more detail about them in our ebook “The Essential Guide for Mastering HubSpot”.

In lieu of a website makeover here at IMPACT, (including transforming all of our landing pages to smart landing pages) we’ve taken some time to put some thought into this. Beyond appropriate content and images, we’ve created a checklist that will ensure your landing pages are truly ready to go live before you hit ‘publish’.

Posted by Katie Pritchard in Inbound Marketing, Lead Generation on February 6, 2013 with no comments

It’s 2013. Yes, everyone knows that, but take a second and think about it… our society has become so advanced in a short amount of time. And now more than ever, your marketing has to be responsive to prospect’s needs.

Technology has become a part of our daily lives (including physical devices as well as social networking sites), and huge amounts of information can be found faster than ever.

With this overload of information, people have become aware of what junk looks like. It’s easy to ignore anything you don’t want to read with spam folders, and blockers. So how do you create marketing that leaves your prospects wanting more?

Posted by Katie Pritchard in Marketing Strategy on February 5, 2013 with no comments

Give them an inch and they’ll take a mile (or just your foolong sandwich). Over the past few years we’ve seen a couple ways that social media has affected companies, and just two weeks ago, yet another company was challenged in a huge way.

Subway is known for it’s footlong sandwiches, but when Matt Corby of Australia bought his sandwich, it didn’t ‘measure up’ to standards. His ‘footlong’ sandwich was only 11″. Corby took a photo and posted it to Subway’s Facebook… and it made worldwide news. (No wonder Jared lost all that weight… he was only eating 11″ subs.)

Social media has become a way for people to hold brands accountable and just like Domino’s in 2009, Subway’s image was damaged with the use of social media.

Posted by Katie Pritchard in Social Media Marketing on February 4, 2013 with 2 comments