What You Need to Know About Marketing to Millennials

While waiting in line to check out at Barnes & Noble last week, I did what any other Millennial shopper would do; I perused the accompanying magazine rack for any interesting articles to check out for free on my iPad later.

What caught my eye both captivated and inspired me to put this blog post together.

The cover story for the May 20th issue of TIME Magazine read: The ME ME ME Generation: Millennials are lazy, entitled narcissists who still live with their parents. Why they’ll save us all.

Posted by John Bonini in Millennials on May 21, 2013 with 8 comments

So you’ve reached the decision process.

Do I keep my marketing in-house, or hire an agency to help execute my inbound marketing campaign?

Which will offer greater value, and ultimately, help achieve your business goals more efficiently?

Posted by John Bonini in In-House vs. Agency on May 15, 2013 with no comments

The value of any marketing decision or venture boils down to one thing only; return on investment.

Is the time and resources you’re putting into inbound marketing delivering results and helping you achieve your business goals?

Posted by John Bonini in In-House vs. Agency on May 14, 2013 with no comments

Let’s be honest, the (professional) world revolves around one thing: money. We love to make it, but don’t love to spend it. Whether you decide to do your marketing in-house or hire an agency, it’s going to cost you money.  Much more gets factored in than you might imagine. Take a look at today’s article and see the what lies behind the cost of an effective inbound marketing campaign. Will it save you money to do it yourself? Or maybe, just maybe, your wallet will thank you for hiring an agency. read more

Posted by John Bonini in In-House vs. Agency on May 10, 2013 with no comments

The world of marketing is constantly changing. With some of the brightest minds (let’s be honest, in the universe) behind the industry, new ideas are popping up every day. Staying current isn’t easy. We spend many hours reading, researching, and filling up our coffee cups. Are you right there with us? You may have just jumped on the social media bandwagon. Or maybe you are so up to date on Google’s latest algorithm that you make us look bad. read more

Posted by John Bonini in In-House vs. Agency on May 7, 2013 with no comments