When it comes to social media marketing, Gary Vaynerchuk has never been just another voice. His methods never your standard, “been there, done that” solution.
Working with some of the world’s biggest brands in the execution of their social strategy, Vaynerchuk has been in the trenches figuring out how to profit from each platform, often when the popular choice was to denounce that it simply wasn’t possible.
His newest book, Jab, Jab, Jab, Right Hook is a comprehensive detailing of his findings on what’s has indeed worked, what hasn’t, and how to manage each platform differently.read more
Blogs on the verge of flatlining are usually plagued by the same two problems: lack of consistency, and lack of any real concept.
While seemingly simple observations, both are actually pretty hard to sustain with any consistency. So what’s a marketer to do?read more
Context and marketing automation are often associated as oxymorons. I mean, how personal can you get when, by definition, you’re automating some form of your prospecting or customer relations strategy?
Can they even coexist?
Have we, as inbound marketers who care so much about the human element, reached a crossroads?
What’s a marketer to do when such an effortless vehicle for lead management is also going against the principles that make us different?read more
I had an interesting conversation over lunch with the CEO of a SaaS company this week.
In between bites of my grilled chicken Santa Fe wrap, he asked me a very interesting question regarding buyer personas; “I have about 10 different buyers I could sell to. How many personas should I really have? Doesn’t it become kind of pointless after a certain number?”
It was certainly a great question, and one that as a marketer preaching about context and personalization, allowed me to completely nerd out.read more
What would the world of marketing and advertising look like if we weren’t telling stories?
Really. Really. Boring.
With so much content flooding the web as marketers and business owners thrive to keep up in the age of information, we’ve all managed to start blending in with one another.
Unless we’re telling a different story, we’re all telling the same one.read more
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