Bob Ruffolo

10 Things You Can Do Right Now to Improve Your SEO

Simply put, you’ve got to know your SEO. Many people think by simply writing quality articles and sharing the link that you can generate the relevant traffic needed.

While the content is certainly important, so is optimizing your content for SEO—also known as search engine optimization—which can allow your website to jump ahead hundreds, if not thousands of pages in any search result in any search engine.

Check out our ebook for more information regarding your SEO.

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About Bob Ruffolo

Bob is the owner of IMPACT and an inbound marketing professional with over 10 years of experience in online marketing

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Categories: Search Engine Optimization (SEO)

Tags: ebooks, Search Engine Optimization

Leading your organization through innovative periods at exactly the right time means bigger pay days for you. The problem many organizations are facing is understanding how to cross over from traditional outbound marketing to inbound marketing. Quite frankly this is an excellent opportunity for you to leverage a changing marketing for the benefit of your organization. But first’s things first–you’ve got to get the boss on board and here’s how you do it.

Define Key Benefits of Inbound Marketing

Do not, under any circumstances, assume your employer understands the world of inbound marketing. Some …

Categories: Inbound Marketing

Tags: inbound marketing, inbound marketing strategies

If you’re running a PPC campaign on Google, Facebook, YouTube, or anywhere else on the web you should be using landing pages. According to Marketing Sherpa business can double conversion rates just by simply directing PPC campaigns to special landing pages. Marketing Sherpa also went on to state that if landing pages are fine tuned and measured businesses can increase conversion rates by 48% or more. If you’re not using landing pages now is an excellent time to implement a change in your PPC campaigns.
Let’s consider a random Adwords campaign. The ad below appears on the right hand column of Google’s search …

Categories: Inbound Marketing Lead Generation

Tags: building a landing page, landing pages, pay per click, Pay Per Click Campaign, ppc, ppc campaign

One day John Doe got a little tired of his boss Rob making not so funny old fart jokes about his marketing style. So John decided to do his very first online search about internet marketing. He spent a few days wallowing in too much information until he came across Impact’s Website Design 101 e-book.

John knew his company had a website but it was built using some kind of random website maker called Schmwix. Long story short it was pretty but didn’t get them much business at all. So John thought “why not? Anything’s an improvement compared to our current website.” So John began his not so torturous adventure into Website…

Categories: Inbound Marketing Small Business

Tags: inbound marketing, online marketing, small business marketing

Inbound marketing has become a critical marketing investment for most smart businesses. According to Hubspot’s State of Inbound Marketing Report, 86% of businesses indicate their blog is important to their business. Moreover, 26% of businesses indicate their blog is critical to business. Obviously, inbound marketing is becoming a highly affluent activity across all business models. However, many wonder how inbound marketing actually affects their bottom line. The most effective way to measure the impact of inbound marketing is through customer acquisition. In this case we can compare inbound marketing…

Categories: Inbound Marketing

Tags: inbound marketing, outbound marketing

After many sleepless nights, visits to the local floral shop, and unexplained sobbing during Lifetime movie marathons, we here at IMPACT have come to the realization that we are indeed hopeless. Hopelessly in love that is, with HubSpot Inbound Marketing software.

You see, before HubSpot entered our lives, we thought we were whole. How foolish. But then they came along and stole our hearts, creating the realization that we could never go back to just being a half again. We’re smitten.

HubSpot has proven itself to be a valuable resource in the Inbound Marketing community, offering software that integrates our…

Categories: Inbound Marketing Themed Posts

Tags: Blogging, e-mail marketing, Hubspot, inbound marketing, lead generation, lead management, Marketing Analytics, Search Oprtimization, Social Media

A smart CEO knows that internet marketing comes in many different forms including PPC, email marketing, banner advertising, search engine optimization, social media marketing, lead generation, and much more. There are many different systems and funnels that claim to be an effective marketing approach. However, a smart CEO also knows that inbound marketing is one of the very few types of internet marketing that incorporates all the effective types of online marketing into one concrete business based solution.

A smart CEO knows that being able to acquire leads and consumers determines the lifeline of a business…

Categories: Inbound Marketing Small Business

Tags: ceo tips, small business, smart ceo

You may be thinking that small business growth is an impractical expectation during an economic downturn. However, just the opposite is true. In fact some of today’s most successful business actually entered the market or flourished during poor economic conditions. Take for example, General Electric, a business that survived through both global and national crisis but today remains one of the original twelve companies of the Dow Jones Industrial Average. GE is a testament to business resolve and adaptation. You might for one reason or another think GE is simply a business anomaly but history shows us not only …

Categories: Small Business

Tags: cost effective inbound marketing, inbound marketing, marketing strategies, small business, small business growth

As a business owner you’ve more than likely heard the blogging buzz. Today’s ultra competitive markets rely heavily on inbound traffic and blogging is the most effective strategy. Using a sample population of HubSpot’s 1,531 customers, a study first determined that 795 businesses blogged and 736 did not. Traffic case study data determined that businesses who blog get 55% more website visitors than those who do not. In a world where traffic is king blogging is clearly a means to the throne.