Local search is finally getting the attention that it deserves. With Ed Parsons from Google claiming that for every 3 searches, one is about a local place, the time to properly optimize your website for local search is now.
We talk a lot about website optimization in our ebook “Rank High In Google Without An SEO Agency”, but when it comes to local search, there are still a lot of cloudy areas, like what’s the deal with Google + Local and how companies can really capitalize on local search by ranking twice through Google+.read more
Social media presents potential, as well as a unique challenge when it comes to promoting your offers. When you send out offers on social media, you can’t segment those offers (as you would with an email marketing campaign). This often leaves marketers and business owners scratching their heads and wondering which offers will be the most effective.
If you aren’t sure about how well your current messages are working for you, we talk a lot about how to craft perfect social media messages for a broad audience in our eBook “Social Media Tune-Up”.
If you want to start now working on crafting segmented offers that will capture the attention of a group that you want, then read on!read more
Simply put, your marketing content is what fuels the engine of your marketing campaign. The dramatic shift towards the quality of your marketing content started a few years ago, but only grows stronger each year as the way we consume content continues to evolve. Collectively, our attention span for solicited content has dropped significantly. As a society, we take to Google to answer our problems and find solutions (much like the Yellow Pages. read more
We’ve said it before, and we’ll say it again: if you want to be a business savvy blogger, you need to have an editorial calendar. As with all things in life, having an organized set of content and keywords that you’ll be using to help promote your business throughout the next week, two weeks, or month will go a long way in helping you keep your content strategy in line.
As we talk about in our free ebook “How an Inbound Marketing Agency Does Blogging”, an editorial calendar is essential in not only mapping out your content, but to also track and measure the keywords and topics you’ve been covering.read more
While we all know the obvious benefits of social media marketing, such as the opportunity for engagement as well as having direct access to your target audience, many business owners often overlook its potential benefit on the sales process. That’s why we’ve put out ebooks like “Take Your Social Media To The Next Level” that outline every step in the social media game to help businesses turn a profit with these free tools.
But for those of you who’ve already spent some time dabbling with social media and want to dig a bit deeper, then this article is for you.read more
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