The 5 Tools Anyone Can Use To Create Premium Graphics

We’ve all heard that content is king, but visual content could quite possibly be becoming the overlord of all content. There are a lot of reasons why visual content is booming in popularity.

For one, according to the Visual Teaching Alliance, more than half (65%) of individuals are visual learners. Secondly, in the fast paced world of the internet, people are far more likely to get information from an infographic, for example, than from pages and pages of content. The simpler you make it for people to get what they want, the more likely they’ll engage with you and your company.

Posted by Desiree Baughman in Visual Content on February 13, 2013 with no comments

It doesn’t matter how great your product is or how wonderful your lead nurturing methods are. If the price isn’t right, no one’s going to buy from you.

We don’t really talk about pricing schemes all too often, but the fact of the matter is that if you aren’t pricing your products or services properly, you’ll either be selling yourself short or lose customers because the price of the product is too high for its perceived value.

Posted by Desiree Baughman in Inbound Marketing on February 12, 2013 with 1 comment

So you’ve come to realize the critical role a content marketing strategy plays in the success of business in the 21st century?

Sounds great, however you’re still facing one problem: an unconvinced boss.

After all, isn’t is just words? “We need results. We need sales. I care about the bottom line, and you’re telling me about blogging?”

Posted by Desiree Baughman in Content Marketing on February 11, 2013 with no comments

If you’ve done your research on how to run webinars before, then you know how important it is to have a great outline, to do a dry run, and how to properly craft offers for the end of the presentation.

Another key aspect to any webinar strategy is keeping it interactive to increase attendee engagement, and one of the best ways to do this is through social media.

Posted by Desiree Baughman in Webinars on February 8, 2013 with no comments

The number one goal in all of your content marketing is to create something unique and attract attention. As we discuss in our eBook “What It Takes To Run A Successful Business Blog”, having duplicated content either on your own site or copied content on the web isn’t going to do you any favors. For one, having duplicated content doesn’t really help you stand out as a thought leader. Secondly, from an SEO perspective, having content that already exists is going to land you pages deep in search engines (which won’t help you get organic traffic).

Understandably, coming up with fresh content on the fly multiple times a week isn’t an easy task. There may not even be that much going on in your particular industry to help you come up with fresh content ideas. Additionally, creating fresh content doesn’t necessarily make it ‘fresh’ in the truest sense of the word.

Fresh doesn’t simply mean to write something and post it, and search engines aren’t going to automatically reward you just for having published content a few hours ago. It’s not that easy.

Posted by Desiree Baughman in Content Marketing on February 7, 2013 with no comments