3 Ways to Identify Content Ideas that Engage Your Target Audience

We know firsthand just how intimidating that blank Word document staring back at you can be. That blinking cursor teasing you, taunting you to come up with something that engages your target audience and acts as a traffic-driving resource.

But with a little research and understanding, you can effectively give your marketing content direction for weeks, months, and even years.

The challenge is identifying how, and also where, you can develop the content and the topics necessary to engage your ideal prospects.

Posted by Desiree Baughman in Content Marketing on February 27, 2013 with 2 comments

The great thing about the internet is that no matter where anybody is, you have that golden opportunity to reach out to them.

Even if your business is based in the United states, you can easily expand your reach across the pond and effectively break into the international market, simply because you have a well thought out online global strategy.

Posted by Desiree Baughman in Social Media Marketing on February 19, 2013 with 1 comment

Anyone who’s been in business and marketing for a while has undoubtedly heard of the “purchase funnel”, or as we sometimes call it, the “sales funnel”. Many of our ebooks go into great depths explaining how leads should be segmented according to the sales cycle, such as our ebook “How Successful Businesses Generate Leads From Their Website.”

Recently, however, a brand new “purchase loop” has been introduced to the marketing game. We started looking at this new purchase loop and have come up with ways on how the new purchase loop can be integrated into any inbound marketing campaign.

Posted by Desiree Baughman in Lead Generation on February 18, 2013 with 1 comment

If you’ve been in the inbound marketing game for a while, then you know just how valuable having forms are. After all, is there any other single most important tool out there for businesses and marketers to nab leads for lead nurturing?

As you may know, we at IMPACT are HubSpot Certified Gold Partners because we’ve seen first hand that their marketing tools add a lot of value to online marketing campaigns. We’ve even dedicated one entire ebook called “The Essential Guide For Mastering HubSpot” that you can download now so that you can learn the ins and outs of HubSpot inbound marketing tools. One of the tools that we really like that HubSpot recently implemented is their “Smart Forms” tool.

Posted by Desiree Baughman in Lead Generation on February 16, 2013 with no comments

Pinterest was created with the intention of presenting visually engaging material to people. So while this may be easy for “pretty” and visually interesting industries like interior designers and artists, an insurance agency may have a harder time with it.

Fortunately we’ve cleared up how virtually any business can take advantage of Pinterest in our past blog entries, but we’ve noticed that there are still some common errors that people are making out there that are undoubtedly hurting their bottom line.

Posted by Desiree Baughman in Social Media Marketing on February 14, 2013 with no comments