Are Internal Links in your Blog Posts Still Important?

Internal links are one of those tasks as a marketer that you perform seemingly without asking or wondering why. It’s just something you do, right? We’ve all heard that it’s great for SEO purposes, and that it helps readers navigate your website more effectively, but just how important is internal linking to the effectiveness of your overall campaign?

While Google’s algorithm continues to change pretty consistently, internal links still hold great value when it comes to providing your website visitors with a unique experience.

Posted by Dan Baum in Content Marketing, Link Building on January 11, 2013 with 1 comment

It’s a new year! Time to open up gym memberships and start week long diets. The whole New Year’s Resolution idea is kind of pointless, because everyone always abandons their goal almost immediately! But when it comes to your marketing, goal setting is more than important, it’s a necessity. This year you and your marketing teams should write your own New Year’s Resolution, and stick to it. read more

Posted by Dan Baum in Benchmarks on January 2, 2013 with no comments

The holiday season seems to start earlier and earlier every year. But despite those extreme ads playing a week before thanksgiving, there are some holiday marketing campaigns that were really effective for marketing this holiday season. There are new approaches every year to get you to buy a product, and some of them are true genius.

These companies truly shine in the marketing world, so don’t be afraid to take some of these great ideas and apply them to your holiday marketing campaigns this year and next.

Posted by Dan Baum in Inbound Marketing on December 25, 2012 with no comments

Today is the last day you can scramble around and get those last minute gifts! It’s a crazy time of year, and everyone and their dog is out finding those perfect gifts. Maybe you’re running around too, or maybe you just want to polish up the last few days of your holiday marketing plans.

Don’t let your marketing slip while you’re away! You need to make sure your lead generation is up to snuff for the holidays.

Posted by Dan Baum in Lead Generation on December 24, 2012 with no comments

We’ve all had that foolproof offer that took all night to do. That one offer that just made you smile when it was done, the one that everyone and their dog will want to download. And they did! And your lead generation was great.

But then, unexpectedly, those download numbers level off. What? No! They were supposed to download that offer forever! All that work for nothing? Don’t be discouraged! Your time and effort was not wasted, you can see those same numbers again! You just need a little more promotion, and you offer will once again go off the chart.

Posted by Dan Baum in Lead Generation on December 17, 2012 with no comments