Analytics Checklist: Measuring Your Campaign’s Success

So your campaign is off and running, and now you are looking to begin measuring your campaign’s success. You may be wondering, where do I even begin?

The simple answer is that it doesn’t really matter where you start, as long as you start somewhere. Utilizing marketing analytics is a crucial step in every marketing campaign process. Analytics will allow you to match your progress to your marketing goals and make any adjustments that may be necessary to take your campaign to the next level.

Below are 10 common metrics that you can use to see how your campaign is doing. There is no set order or formula for when or how to use these metrics, so do what works best for your business. Measure, adjust, and repeat to ensure your campaign is successful.

Posted by Carolyn Edgecomb in Checklists on May 16, 2013 with no comments

Generating a lead is great news for any company, but the level excitement will depend on what type of lead you have. Is it a marketing qualified lead, or is your lead sales ready? If your marketing and sales team are not on the same page, it will be very difficult to nurture this lead and convert said lead into a customer.

The key to successfully nurturing and converting your leads is having effective coordination between your marketing and sales teams. Below is a checklist that will help you get your sales and marketing teams on the same page.

Posted by Carolyn Edgecomb in Checklists on May 13, 2013 with no comments

Is it time for you to switch marketing agencies?

If you’re unsure if your current marketing agency is capable of delivering on all aspects of executing a powerful marketing campaign, it might be time to reconsider your options and how you’re allocating your marketing budget.

Posted by Carolyn Edgecomb in Switching Marketing Agencies on May 13, 2013 with no comments

Happy Mother’s Day!

Did you know that Mother’s Day is always the second Sunday in May?

Hopefully, you took the time to buy something nice for your Mom. In between spending time with your mom and enjoying your Sunday, you get the chance to catch up on last weeks inbound marketing trends.

Once again, we’ve collected the inbound marketing trends and put them all in one convenient place.

Posted by Carolyn Edgecomb in Week in Review on May 12, 2013 with no comments

Blogging is an essential inbound marketing tactic used to educate your leads. But did you know that your blog is a powerful tool to nurture your leads and help push them down the sales funnel? Companies that excel at lead nurturing actually generate 50% more sales ready leads at 33% lower cost.

Not every person reading your blog is going to be a new reader. Many of your leads are probably reading your blog to gain a better understanding of your products or service.

Your blog plays a critical role in converting website visitors and nurturing your leads to a point of sales readiness.

Posted by Carolyn Edgecomb in Blogging, Lead Management & Nurturing on May 11, 2013 with no comments