Inbound Marketing Trends: May 19, 2013

Happy Sunday!

Well, it’s been another week here at IMPACT, and with the NHL season well underway, here’s a wrap-up of our week of inbound marketing trends.

We hope you found our content helpful and resourceful throughout the week, and we look forward to having you back next week for even more in inbound marketing trends.

So everyone go out and enjoy your Sunday, and we’ll see you back on the blog next week!

Posted by Carolyn Edgecomb in Week in Review on May 19, 2013 with no comments

A marketing webinar is a great source for educating prospects and leads.

Companies typically organize webinars to educate existing and potential customers, lead generation and maintaining customer retention.

Hundreds if not thousands of people sign up for a webinar every month. Unfortunately, less than half will watch your webinar live.

There is a variety of reasons why you aren’t drawing a larger audience, it could be how you promoted the webinar or it could be that those who registered simply forgot.

Posted by Carolyn Edgecomb in Inbound Marketing, Webinars on May 18, 2013 with no comments

Are you switching from an outbound to an inbound marketing agency?

It’s important to know that marketing has evolved; it’s no longer just about billboards, print and TV ads and cold calling.

With the evolution of the Internet, mobile phones and tablets, marketers need to find alternative methods to communicate with their target audience.

Traditional marketing agencies and their clients must utilize new skills and approaches to generate more qualified customers and leads.

Posted by Carolyn Edgecomb in Switching Marketing Agencies on May 16, 2013 with no comments

So your campaign is off and running, and now you are looking to begin measuring your campaign’s success. You may be wondering, where do I even begin?

The simple answer is that it doesn’t really matter where you start, as long as you start somewhere. Utilizing marketing analytics is a crucial step in every marketing campaign process. Analytics will allow you to match your progress to your marketing goals and make any adjustments that may be necessary to take your campaign to the next level.

Below are 10 common metrics that you can use to see how your campaign is doing. There is no set order or formula for when or how to use these metrics, so do what works best for your business. Measure, adjust, and repeat to ensure your campaign is successful.

Posted by Carolyn Edgecomb in Checklists on May 16, 2013 with no comments

Generating a lead is great news for any company, but the level excitement will depend on what type of lead you have. Is it a marketing qualified lead, or is your lead sales ready? If your marketing and sales team are not on the same page, it will be very difficult to nurture this lead and convert said lead into a customer.

The key to successfully nurturing and converting your leads is having effective coordination between your marketing and sales teams. Below is a checklist that will help you get your sales and marketing teams on the same page.

Posted by Carolyn Edgecomb in Checklists on May 13, 2013 with no comments