Inbound Marketing Case Study: Datalink Communications Network

The following is an inbound marketing case study, highlighting the creation of an inbound marketing campaign for one of our clients, Datalink Communications Network.

Datalink Communications Network recently began an inbound marketing campaign with us at IMPACT Branding & Design. Datalink Communications Network is located in Massachusetts and focuses on finding the perfect communications solutions for their clients.

They provide Internet Services and Wireless Services including smart phones, tablets, and mobile hotspots to businesses.

Posted by Brittany Balog in Case Studies on December 17, 2012 with no comments

Before any game plan is created for an inbound marketing campaign you must clearly define your brand. Your brand speaks about who you are. When well branded you can easily connect with your audience.

It is important to be specific when defining exactly what your product or service will provide to customers. Then letting the brands personality show throughout the campaign will attract customers to content and leave them with a sense of understanding who the brand is and leave the customer wanting to continue to engage with the service.

Posted by Brittany Balog in Brand Development on November 24, 2012 with no comments

Black Friday has turned into Black Thursday it seems with major retail stores starting their sales earlier and earlier each year. This leaves millions of people lining up outside of stores at all hours of the night to get the ‘best deal around’.

However, if you are anything like me and don’t like the cold, long lines, fighting for products, and loves those extra hours of beauty rest, you won’t have anything to do with these Black Friday Shenanigans. Instead, the answer is …

Posted by Brittany Balog in Inbound Marketing on November 23, 2012 with no comments

140 characters…how about 0 characters?

As if 140 characters wasn’t short enough for content writers who like to drag on when ‘talking’ new social media sites such as Pinterest and Instagram have eliminated words altogether.

With the use of newest social media sites Pinterest and Instagram, people can now just view a photograph to obtain the information they need. While a picture may be worth a thousand words, it is important to use these social media sites to your advantage.

Posted by Brittany Balog in Social Media Marketing on November 19, 2012 with no comments

Are we there yet? Are we there yet?


No we are not talking about getting to a specific location after a 6 hour-long car ride with your entire family. We are talking about the effectiveness of a marketing campaign.


While you have produced great content, made it SEO friendly, and promoted it on your website, blog, and social media channels how do you know if you have met your goals?


Using marketing analytics software such as HubSpot enables you to track and measure your marketing efforts to…

Posted by Brittany Balog in Marketing Analytics on November 16, 2012 with no comments