How to Successfully Conduct Great Market Research Online

When we think of marketers and market research, we tend to think of two-way mirrors and focus groups.  We think about extensive planning. We think “expensive”.  But thanks to the Internet, no matter what your budget may be, you can still conduct great market research online without the need for expensive marketers or marketing teams. read more

Posted by Bob Ruffolo in Marketing Resources, Marketing Strategy on July 28, 2012 with no comments

The following is an excerpt from our new Ebook, ”How an Inbound Marketing Agency Does Lead Generation.” Be sure to check out the full Ebook for even more expert tips for generating more leads and creating great landing pages.   So you’ve just developed a bunch of great offers such as ebooks, webinars and case studies so you can generate leads. But now you need to target a potential audience and allow them to access your offers while capturing their information at the same time. read more

Posted by Bob Ruffolo in Lead Generation on July 26, 2012 with no comments

Due to the overwhelming number of businesses on the internet, it is extremely important to get your businesses name out there by creating and maintaining a powerful online presence. One way to do that is to create a list of local citations and submit your business to local directories; some popular directories are SuperPages, Google + Local, Yahoo! Local and Bing Local. read more

Posted by Bob Ruffolo in Local SEO on July 23, 2012 with 3 comments

Looking for landing page tips to get you generating more leads with your landing pages?  If so, you’re not alone.  A lot of our past and present clients have had great looking landing pages made by fantastic web design teams, but the pages are generating next to no leads. What’s even more shocking is that very few B2B and B2C companies even use landing pages, despite the fact that they can increase your conversions by 48% or more (Marketing Sherpa, 2011). read more

Posted by Bob Ruffolo in Lead Generation on July 22, 2012 with no comments

If you’re finding it a struggle to get more leads to your site, then your website or blog may be lacking a few things, like great content and the ability to create calls to action (CTA) that compel random visitors to turn into loyal readers and followers. If you want to get more leads, you have to tell people exactly what they have to do in order to become one, without being pushy or blatantly obvious. read more

Posted by Bob Ruffolo in Lead Generation on July 21, 2012 with no comments