IMPACT’s Website Redesign – 7 Things We Made Sure We Did

It was time for us to do a redesign. No, not because I thought our old site got stale or was tired of our current website. It also wasn’t because I wanted IMPACT to have a new look and feel. And despite popular belief, it’s not because I like to redesign our site every 12-months, even though that’s sort of been the case.

No, the truth is, IMPACT needed a website redesign badly.

Posted by Bob Ruffolo in Website Design & Landing Pages on February 13, 2013 with 2 comments

So you’re getting ready to build your inbound marketing strategic plan and ready to set your marketing goals. That’s awesome, let’s get stared! This post will teach you how to set marketing goals based on business goals. Marketing Goals Not Set on Business Goals: It’s important to set goals that are specific, measurable, attainable, realistic, and time-bound. Here are some examples of goals that need more work: I want more website visitors, leads and sales. read more

Posted by Bob Ruffolo in Marketing Strategy on February 12, 2013 with 4 comments

The goal of any inbound marketing agency is to figure out how to manage leads and convert them into customers. Lead nurturing campaign optimization is critical for staying on top of your leads in hopes they convert. read more

Posted by Bob Ruffolo in Lead Management & Nurturing on August 18, 2012 with no comments

My friend, Justin Knickerbocker, sent out a marketing email the other day, and with his permission, I’d like to share it here on our blog. Justin is a financial services professional at New York Life; he helps businesses and young families plan for retirement and understand their risks.  Although he is very good at what he does (feel free to connect with him on LinkedIn), his email marketing skills could use a few touch-ups. read more

Posted by Bob Ruffolo in E-Mail Marketing on August 17, 2012 with no comments

Have you wondered how an inbound marketing agency does blogging? Are you currently developing the content necessary to drive traffic and generate leads from your website? In IMPACT’s newest Ebook, “How an Inbound Marketing Agency Does Blogging,” we detail the entire blogging process from beginning to end, from scheduling, to choosing the right keywords, blog titles, as well as optimizing your blog posts for the ultimate in lead generation. read more

Posted by Bob Ruffolo in #IMPACTebooks, Blogging on July 30, 2012 with no comments