Alright, so you have taken the necessary steps to redesign your website and optimize your overall online presence through the perfect promotional and marketing channels.  When do you make changes to your site?  Do you just randomly make changes to your site based on a feeling or an intuition?  Absolutely not!  Each and every single alteration that you make from this point forward is calculated and measured so that you do not take any unnecessary risk(s).  With that said, we have compiled four amazing tools to analyze your entire site.

  1. Google Analytics — By far, this is the most robust website tracking tool available today.  Not only does Analytics allow you to view your traffic, but you are also afforded the opportunity to create custom reports and truly dive into the vast world of your website traffic.  As a free tool (and if you have not taken advantage of this already) you need to jump on the Analytics bandwagon today to help your site immediately improve.
  2. Language Validation Service — With the browser battle continuously getting more and more brutal, having updated markup language is utterly imperative to your website.  With this free service, you have the chance to review all of your HTML tags as well.  Due to the multiple methods to validate the code, this is one of the best free validation tools available in today’s wide world of the web.
  3. StyleSheet Validation Services — As important as checking the markup language may seem, validation of the CSS code is just as (if not more) pertinent.  Throughout analysis of all CSS within your website, you can validate your stylesheets (and their coding) almost instantly.
  4. Web Page Analyzer — As our fourth amazing tool, we wanted to provide you with something that your visitors experience first-hand…the speed that your website loads.  Not only does speed effect a user’s experience, but it also assists in bounce rates.  With that said, this web page analyzer takes an in depth look at each of your web pages, and provides you with warnings/alerts on immediate improvements that can be implemented.

While your competition sits on their deteriorating websites, it is so very important for you to take full advantage of the online opportunity.  Allow your website to flourish through its life by updating and altering the site features, content, and landing page layouts.  However, in order to do this you need to efficiently analyze and research your website through the web page analyzer, Google Analytics, and CSS & HTML validation.  Enjoy the research and improve your website today!

Need Help?

If analytics is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.

Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com

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