Everything you do with your marketing has to have some kind of process to it. Without some kind of order, you are wasting your time and resources. This includes lead nurturing. Without proper lead nurturing, most of your marketing efforts are wasted! HubSpot workflows can eliminate this possibility, and make your marketing automation more efficient. HubSpot workflows are one of the most innovative and smart tools that your marketing team can utilize, and they are very easy to use! They can really take your marketing and lead nurturing to a whole new level.
Not ready to take on HubSpot workflows? Not a problem. IMPACT can help your company to set up workflows and get your lead generation up speed on workflows!
What Are HubSpot Workflows?
A workflow is as easy as it sounds. It’s work that you do on your marketing campaign that flows out based on the lead that enters your system. It’s a series of actions that you specify, based on previous lead data. They are more complex that marketing automation; they allow you to send emails, add contact information, and create lead specific profiles.
Alright example time. Say your lead downloads the golden offer, that one offer that means that they are sales ready. Now you want to change their status from bottom of the funnel lead to sales-opportunity. As soon as you make this key move, you automatically send them a personalized call-to-action, as well as a bottom of the funnel email offer.
What this really does, is eliminate a huge amount of wasted time, and make your lead nurturing extremely efficient. It sounds complicated, but with HubSpot workflows, it becomes extremely easy! They give you the ability to sned the right person the right message at the right time, all automatically. Genius!
When To Use HubSpot Workflows
This all depends on how your leads are segmented. Workflows essentially run on your lead segmentation, so that you can set up a workflow for every list in your database. You can set up an effective workflow for leads who have viewed a certain page on your website, leads who have differently sized companies, leads from a certain location or industry, or even based off of their history on your site. When your lead nurturing gets this specific, you know you are going to see some serious results.
Why Should I Use HubSpot Workflows?
Workflows essentially help you convert more leads into customers. When you have extremely segmented lists, you can easily send super targeted emails and customize programs to help different types of leads to convert. You can’t just send one email to all of your leads and expect good conversion rates to come of it. By using HubSpot workflows, this is incredibly simple and quick.
HubSpot workflows also speed up your lead nurturing process. Once you set up your workflows, you can just sit back and watch as your marketing pretty much does itself. Pretty great huh? Every time a lead matches criteria set for your workflows, that process will be applied to the lead, and the emails and calls-to-actions promote themselves. It is a great tool that allows you to focus your time and effort elsewhere.