In the spring of 2012 IMPACT began its partnership with Advanced Data Systems, a medical billing software and electronic health records company, implementing an inbound marketing program focused on generating leads.
The main point of contact was Stephen O’Connor, Digital Marketing Manager at ADS, who conveyed the company’s desire to capture more leads from its website. The challenge wasn’t necessarily generating traffic, but rather developing a lead generating website in order to capture leads from all the traffic the website was getting.
IMPACT began work on an inbound marketing program to develop premium content focused on capturing more leads through conversion forms and also implemented a blog that would feature fresh, original content on a consistent basis.
At the time, ADS’ marketing department was doing work with multiple vendors regarding their overall campaign, so there was also a need to streamline the process, simplifying the jobs and responsibilities of everyone involved.
“There’s not much expected of the client,” said O’Connor. “It was a really easy process.”
Below is a testimonial from Stephen O’Connor, which details the experience ADS has had with IMPACT’s inbound marketing program as well as the staff involved.
A Successful Inbound Marketing Program
As with any business relationship, inbound marketing is a partnership. Therefore, the communication between the client and agency is critical to the overall success of the campaign.
“The communication has been phenomenal,” said O’Connor. “I can’t say enough about the whole team at IMPACT. I would say they’re much like an extension of ADS now. We feel like they’re part of our company. They are like family right now.”
O’Connor was also impressed with how quickly ADS began seeing results from its inbound marketing program.”
“The results in the time that we’ve been using IMPACT have been record breaking,” said O’Connor. “As far as site visits and form submissions for lead generation, the results have been extraordinary.”
Looking to learn more about how an inbound marketing program can give you this same kind of success story? Give us a call at IMPACT and learn how we can help!