It seems like all everyone talks about in the marketing world lately is SEO. How to improve you SEO, how to rank higher in search engines… it’s everywhere!

The truth is, in order to really be successful with your SEO campaign, you need SEO management software. Using software makes tracking your campaign a ton easier, and it allows you to optimize more effectively. One of the best SEO campaign management systems is HubSpot’s SEO Tool.

This highly effective software can give you any information imaginable on your campaign, and HubSpot’s SEO Tool makes pushing your site and your brand higher in the search engines a walk in the park. In this post we will breakdown the features of HubSpot’s SEO Tool, so you can improve your campaign too!

IMPACT is a Gold Certified Partner of HubSpot, so if you need help getting your SEO campaign off the ground, we would be happy to help!

HubSpot’s SEO Tool

HubSpot’s SEO Tool gives you everything you need to run an efficient and effective SEO campaign. If your campaign isn’t producing the results you want, the traffic you need, or the leads your company so desperately crave, you may need to consider using HubSpot’s SEO Tool. With this tool, you can easily track your keywords and rankings, the inbound links to your site, and optimize your webpages to be as search engine friendly as possible. With this tool, you can make immediate changes to your webpages, that could drastically improve your campaign!

Keywords

Okay, you know you need to rank well for certain keywords that are related to your industry in order to increase traffic. Well, easier said than done. How do you know how well you rank for these keywords? What should I do to improve these ranks? Guess what! HubSpot’s SEO Tool answers these questions and more. In order to get found by the high quality traffic that you need, you need to understand what terms your potential market may be searching for. You can identify and analyze keywords related to you industry to see what people are searching for.

With this kind of information, you know where you need to focus your efforts. Whether this means blogging about your keywords to increase relevance, or changing your meta keywords, it all makes a difference. It’s all possible with HubSpot’s SEO Tool!

Links To Your Site

Getting a new link to our site by a good name always gives me a fuzzy feeling inside. It means you’re special! Well, not really, but it’s awesome for your SEO. It’s like other sites are voting for your site! Every link is a new vote, and the most votes wins. So with HubSpot’s SEO Tool, you can find out who exactly is linking to your site, how many times they have linked, and even the reputation of your links! Another great feature is the link grading system. HubSpot’s SEO Tool let’s you see how much traffic has been generated from each link, and if this traffic has good lead conversion rates or not.

On-Page SEO

Analyzing each of your pages can be a tad tedious! But it’s so important that you know how well your individual pages are performing. Fear not! HubSpot’s SEO Tool can do the entire process for you. Whoa, right? I might have just blown your mind, so once you implement HubSpot’s SEO Tool, you can thank them.

The reports that HubSpot gives you are in full detail, and are much easier to analyze than tons and tons of HTML code. You can track your page visits, internal links, and inbound links, so that you know what’s working, and what isn’t. You will be surprised! Things that you never would have thought can really bog down your site on the search engines. So start optimizing your pages with HubSpot’s SEO Tool!

Whether you’re an SEO newbie or a guru, everyone can benefit from the sheer genius that those darn HubSpot programmers think up for you. Don’t wait! You could be wasting precious time and effort!

Looking to strengthen your SEO campaign to rank higher in Google, give us a call at IMPACT and learn how we can help!

Image courtesy of HubSpot