For many businesses, lead generation is the ultimate benefit of maintaining a good social media presence. But of course, first things first. For you to make social networking sites an efficient lead generation machine, make sure you secure the following factors first: fans for your Facebook page, Twitter followers, a LinkedIn company page and etc. The more followers and fans you have for your social media sites, the better reach you will get. Having a good reach only means more leads! Your social media lead generation project definitely starts at widening your reach or fan base. Here are 9 guaranteed ways on how you can expand your reach in social networking communities and enhance your inbound marketing efforts.
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Optimize Social Media Presence
Whether it is on your blog, website, print advertising, email signature, storefront signage, business cards, email marketing messages, or newsletters, make sure you include social media buttons on it. A lot of social networking sites already have official ‘follow’ buttons that you can install in your blog or business website. You can also create your very own buttons and links to your social media profiles. For instance, Twitter provides an official ‘follow’ button that lets your site visitors easily become a Twitter follower or a Facebook fan!
Share Valuable Content
Promoting your presence isn’t enough. You have to prove to the people that your presence is something worth following. Make sure your LinkedIn updates, wall posts, and tweets are made up of engaging, useful and valuable content. Try to avoid product focused posts. Draft social updates that are composed of educational content, valuable tips, and tricks in the industry. You want content that will attract more people. Most consumers follow brands in social media because they are searching for something useful, and not because they are interested about how fabulous your products and services are.
Add Social Share Buttons to Content
Just as you are promoting your social media profiles with as many places as possible, your site visitors and customers should be able to share your website content with their respective networks as conveniently as possible. Make sure to include the social share buttons to all your web content—website content, blogs, newsletters, landing pages, webinar downloads, ebooks and etc. By allowing your audience to share your content, you are also expanding your reach to a broader audience that extends beyond your network of followers and fans. If those people also love what you wrote, they will likely become your followers too! And this is the reason why you need to create compelling, viral content!
Build Relationships with Users in your Industry
Try to use tools like Twellow, Twitter Search and Tweet Grader to identify other personalities in your niche or industry. You can start by following them, participating in their discussions, and engaging in their talks. Follow back users who have already followed you. Maximize the power of Twitter chats by joining hashtag conversations like #FollowFriday.
Interact with Followers and Fan
Aside from sharing valuable content regularly, you should also be interacting with your fans and followers. Visit your profile pages everyday and continue to monitor your account. Ask people’s opinions, engage them in surveys, answer questions and participate in their discussions to establish a social media presence that is indeed worth following.
Develop a Customized Facebook Page
This task is best left in the hands of professional graphic designers. Create an eye catching and engaging default landing tab to entice visitors to like your page off the bat! A lot of big brands have already established reputable and noteworthy Facebook welcome pages for you to look at. Be inspired by their designs and develop a concept that is unique to your business. Facebook has more than 500 million users worldwide and it would be a waste for brands to put this staggering number into waste.
Provide Incentives and Giveaways for New Followers and Fans
Create a social media presence that is a “must follow”. According to research, around 58 percent of Facebook users want offers from business pages. Consider offering promotions and discounts that are only available to your followers. You can also organize a Facebook contest that requires people to like your page for them to be eligible.
Building a wide social media reach may take some time but if you follow the easy steps we have presented above, then expect to see results. Your social media reach is a crucial factor to your inbound marketing success. Need help in improving your inbound marketing campaign? Call us today for a free quote.
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If social media improvement is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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