Promotional materials are the lifeblood of foot-traffic through your business. Not only do they continuously course through the veins of our business and allow us to function at high levels, but they are vital to the our clients’ livelihood as well. While there are a significant number of techniques which enhance the efficiency of promotional materials, there are seven specific ways that you can choke the life out of your promotional materials.
- Don’t Plan Anything — A fantastic way you can enable the destruction of your promotional material marketing even before it gets started is to initiate the campaigns without planning. Planning for your promotional material campaign(s) will significantly save you time, money, and energy. Not taking the time to plan will mean that your distribution methods and strategy will be chaotic, your promotional materials will not deliver the same message, and your company will consequently have a reduction in reputation and revenue.
- Don’t Shop For Vendors — Jimmy knows Joe, and Joe knows a cousin of John who is a friend of a friend who prints great promotional materials. This, of course, means that you (without hesitation) will hire this company without taking the time to meet with them, shop for other companies, and review their portfolio. This, realistically, will also lead to the demise of your promotional materials before they even go out to distribution.
- Procrastinate With Your Project — Alright, I know that a good deal of us (yours truly included) wait to do certain things, and if you want to ruin your promo material campaign then please continue to procrastinate. It will lead you to scramble for the production deadline and inadvertently create unrepairable mistakes that your audience will clearly notice.
- Spam Away — Another great method you can immediately end your promotional material marketing campaign is to talk at large about you and your company, avoid all benefits of your event, and dominate your material with spam. The general idea behind promotional materials is to identify and clearly define the things that will help the attendants of your event, but avoid all of that in order to completely and utterly mess up your promotional materials.
- Avoid Editing — We all make mistakes; we are human (except for those robots visiting this site right now). Either way, you need to understand that you will make mistakes on your promotional material content, and one of the best techniques to botch your promotional material campaign is to make one initial pass as you write the copy and then publish the material. This will, undoubtedly, leave you with sub-standard content and information that will surely bring a reduction to your revenue.
- Utilize More Fonts — Effective promotional materials use only one or two fonts, but if you want to destroy your campaign during the design process then please (by all means) utilize several fonts throughout your material. Another great thing that you can do is to implement font families that nobody can read or understand; that will be an outstanding way for people to just toss your materials.
- Kill Them With Copy — The final characteristic to initiate with an unsuccessful promotional material campaign is to overload your material with content. Promo materials are supposed to be catchy, fun, engaging, and encourage action to be taken. However, if you merely use copy throughout the material then you will firmly choke the life out of your campaign.
Of course, we jest in this post and simply want to provide you with satyric information that you can utilize throughout your promotional material campaign(s). If you want to create an efficient and effective promotional material campaign you need to make sure you plan ahead, stick to deadlines, shop for vendors, provide benefits of the event, edit and edit more, use only one or two font families, and utilize less copy for the advertisement.
If graphic design is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com