Starting a conversation.
I don’t know about you, but sometimes I find myself lost for words. I just cannot seem to find the right ones to get the conversation started.
Has this ever happened to you? Come on, you can tell me.
It’s happened to everyone. You end up either saying something really awkward or you end up not saying anything at all.
This doesn’t just happen when your face to face with someone, it can sometimes happen to people when they’re trying to engage on social media.
Even though its seems easier to speak to someone when your behind a screen, it can still be hard to get a conversation rolling. Sometimes the most experienced social media users struggle with trying to come up with the right thing to say.
Don’t fall into that trap.
Here I have compiled 6 simple things to think about when trying to spark the conversation.
6 Ways To Get the Conversation Started on Social Media
1. Know Your Audience
You can’t interest someone in a conversation if you don’t know what they like. Understand who you are trying to speak to.
Do some research on your audience you want to engage. Follow the people who use your product/service on Twitter, friend them on Facebook.
Who is following you? The people who follow you on social media sites are showing that they have an interest in your company.
Look at what they post, what article/blogs are they sharing. A lot of people put what their interests are right in their bio. This works with any social media site, you can view what the person is interested in by viewing their personal page.
This isn’t “creeping” on them, its using public information that they have provided so you can have a meaningful conversation. What type of people will use your product or service? Knowing your buyer persona will help you target messages toward them.
2. Provide Meaningful Content
Know what your talking about and make sure its relevant. Don’t be that person that tries to join in on a conversation by saying something random.
You know the people I’m talking about, that person that just steps in the conversation and creates an awkward silence after they speak. After five seconds of silence the conversation will just continue as if you had never spoken.
Social media sites are constantly moving, so your post can quickly get lost.
If you don’t provide content that engages your audience, you will just get lost in the no-mans land of social media. It is very easy to get skipped over. Your audience moving on to the next comment or post
Social media users are being bombarded with content all day. You need to make sure that what your saying stands out from other people. There are also thousands of posts above and below yours that they can move on too.
Educate and/or intrigue the person about your product or service.
3. Ask Questions
Posting the same content over and over again, not only becomes boring to you, but it will put your social media audience to sleep. Consider asking them a question.
I’m not talking about asking them how their day is going or what they had for lunch. I’m talking about asking them questions that pertain to your industry, product or service.
Asking a question on social media can provide you with valuable insight about the needs and interests of your audience. The buck doesn’t stop there. Your audience also shouldn’t be afraid to ask you questions.
Social media users are always posting their content. Engage with them; leave comments and ask questions.
Those questions that you’re asking and those asked by your fans and customers can be extremely useful for customer service purposes.
Don’t forget to ask questions to gauge their happiness with your product or service, it provides them with the opportunity to give you their feedback.
Where do the popular kids hang out? Find out where your audience is on social networks.
Not all audiences are going to use every social networking site. It would be a waste of a post if you posted something on a social network where no one from your audience was.Don’t show up to where you think the party is, make sure you know where it is.
What do you want to start a conversation about? Research social media sites looking for people who are talking about similar things. Know what site your product or service would do best on.
Try a few posts on all the social media sites, see which site you did the best on, see which one you did the worst on.
Don’t be afraid to experiment with a little trial an error.
A conversation is a two-way street, make sure you respond to your audience or the person your talking too.
Leave a comment or like what they have said. Keep engaging them so that they know you are interested, don’t just forget about them.
It is important to respond in a timely fashion.
It can be really frustrating if a response comes too late. It shows your audience that you really aren’t that interested in them. Think of it like a bad date, if the person across the table seems like their not interested in you it can be very hard to keep a conversation going.
A bad date can also happen if one person is doing all of the talking, take a breath and let the other person speak. On social media sites don’t always dominate the conversation, sometimes its good to just step back and listen.
6. Monitor Your Brand Engagement
Know who is talking about your brand, and what they are saying. If you are using Hubspot you can create a stream in social inbox which seamlessly organizes what people are saying.
By knowing what people are talking about it can help you respond back to them and start a conversation. For example if a customer is having a problem with your product or service and they voice it on social media, you can respond to them. Social media is becoming an outlet for customer service.
Also by monitoring what people are saying, you can join in on conversations that are relevant to your product or service. By monitoring your brand you can stay engaged with the consumers and continue to educate them.
These six ways to getting the conversation started might not be fun ice breaker games, but they are great tips when using social media. Remember to know who your audience is and to keep engaging them.