Happy Cinco de Mayo! While you’re out celebrating today over some Margaritas and Corona’s, it’s quite possible that you’ll be updating your Facebook status at some point (hopefully just your personal account.)
Believe it or not, there are actually some things that you already do on your personal account that you can apply to your company page that could improve your efforts.
In honor of this celebratory fifth day of the month, I decided to put together a list of 5 simple things you can be doing right now to help improve your Facebook marketing efforts.
(1) Uno – Know What Your Followers Want
It’s very important to use your social media platform as a means of communicating and engaging with your followers in order to get a better idea of what their wants and needs are.
Facebook shouldn’t be used as a way for you to blast all of your company advertisements out to whoever will listen. This is a good way of losing followers and detracting people from liking or visiting your page in the future.
Engage your followers. Ask questions as a way of better understanding their needs, this way you can more accurately tailor your Facebook marketing campaign in a more direct fashion.
Just remember, if you’re not engaging your followers and making an attempt to understand their needs, there’s a good chance one of your competitors is. Don’t lose business because you were lazy and careless with your social media engagement. Get to know your followers!
Also, be sure to download our FREE eBook, “Social Media Tune-Up” for more on maximizing your social media marketing efforts.
(2) Dos – Share What They Want
Once you’ve established what your target market and followers want, you can more accurately create and share content and offers that they will respond to. By sharing content and offers that are more geared toward satisfying your followers wants and needs, you’re assuring yourself a higher probability of sales from your Facebook following.
Also, here’s where you can begin to introduce your company website. Now that you have a better idea of what your Facebook following is looking for, you can now start utilizing your sites content and offers as a way of drawing your Facebook followers to your actual company web page.
(3) Tres – Don’t Come off Too Strong
That’s right. Tone down the aggressiveness. At the outset, your social media followers are in the infancy stages of entering the sales funnel, as opposed to visitors of your actual website, who obviously have a need and are seeking your help.
Your Facebook following requires a different kind of attention. Don’t push offers down their throat or attempt to force them into sales or action.
Instead, as discussed earlier, focus on getting to know your following so you can develop a tailored marketing campaign specifically for Facebook.
Respect your following. People tend to like and appreciate something when they choose to do so, not when you forcefully engage with them.
(4) Cuatro – Make it Worth Their While
Put yourself in their shoes.
Ask yourself, “Why do I choose to ‘like’ a specific page or company?”
The answer you’ll most frequently hear is, “because I get something out of it.”
The most effective Facebook campaigns are the ones that engage their customers with exclusive offers or content that keep them coming back, or better yet, checking back frequently to ensure that they don’t miss anything.
If you created a Facebook company page simply for the sake of being present, your wasting your time. Take advantage of the access you now have to an immeasurable amount of potential prospects.
Use your page in a manner that will keep followers coming back. Special promos. Exclusive deals. Cool content.
Ask yourself what kind of content would keep you coming back; then create and share it.
(5) Cinco – Be More Personable
If this point seems any less important than the others, don’t be fooled. It’s extremely important to let your personality shine through to your followers.
Be personable. Engage in conversations, even if there off topic or completely unrelated to business. In fact, this is encouraged! The fact of the matter is that keeping an open line of communication with your following will help to build trust and brand loyalty.
Conduct polls relating to sports. Take pictures of your place of business or employees. Allow your following to get to know you and your company.
No one wants to see a consistent flow of seemingly robotic posts about offers and information about your company. It’s important to appear as a human to your following. So get engaged, have a few laughs, and most of all, let your personality shine through.
- Understand your followers and what their wants/needs are
- Create and share content that you’re following is interested in
- Don’t come off too strong
- Make your followers subscription to your page worth their while
- Be personable
If social media marketing is something you are interested in but are having trouble getting started, contact us today to schedule your free marketing analysis.