The sales funnel is an essential aspect to any marketing campaign. No matter what your business model is, you will always follow some kind of sales funnel to nurture your leads in the hopes they eventually make a purchase. It’s an inevitable format, but once you understand what the sales funnel really is, the quicker you can optimize your marketing campaign to push your leads down towards a sale.
We made a list of five steps that you can take in order to better your understanding of the sales funnel, and optimize your inbound marketing campaign to be a lead nurturing machine.
Interested in learning how to more effectively nurture your leads down the sales funnel? Give us a call at IMPACT and learn how we can help!
5 Steps for Moving Leads Down The Sales Funnel
Follow these five simple steps and you will soon see the improvement in your marketing campaign! They are really easy, so take advantage of these important steps now!
Attract Your Leads
The sales funnel begins at the top, the widest part of the funnel. These are filled with potential customers, or prospects. Now these prospects are all different, right? So engaging with these prospects at this level of the funnel is important to having high conversion rates. So how do you know who will convert into sales? You have to send them key emails in order to accurately push them down the sales funnel.
When a prospect gives you information, and tells you that they want more information based on your company, then you want them to be attended to, right? Yes, so rate your leads based on your past sales, and treat them as such! They deserve it! And it makes your job easier, because when you know what they like, you know what to give them! Brilliant, huh?
Nurture Your Leads
Now that you’re attracting your customers and increasing traffic, it’s time to convert these into sales. By having attractive offers and free stuff to give away gives your company an edge and advantage over your competition. This gives you a form of trust or bond that improves your relationship with your leads, as well as show them a kind of authority. When you know information on your leads, you can better sell your product to them, and more efficiently push them down the sales funnel. This is why lead nurturing is so important to the overall livelihood of your campaign.
Convert Your Leads
Okay, here is the big one. Now you need to change these nurtured leads into sales, and bring in the profit you need. You have just given yourself and your company to your leads, so they are so much more likely to give you their business in return. It’s a win-win! Even after they have converted, it doesn’t stop there. Sending them a follow up email or a thank you email to your sales can leave a great impression, and make your sales more likely to return to your company when it comes time for your services to be required again.
How is it All Doing?
Now you need to analyze your results. The ability to analyze the status of your sales process gives you a clear understanding as to what is working for your campaign, and what isn’t. With proper analytical tools, this will come easily, and you will run a close-knit business that doesn’t let necessary profits leak through the cracks. It is only a matter of time until your optimized sales funnel starts making your marketing campaign more measurable and profitable.
Looking to more effectively nurture your leads down the sales funnel? Contact IMPACT today and learn how we can get you started!