5 Minute Keyword Campaign

We’ve all heard about the 5 minute abs, 5 minute buns, and 5 minute butts. These have been proven to be great quick fixes in the fitness world. However, when we discuss “quick fixes” in the search engine optimization world, we lean heavily on keyword strategies. So, this is your 5 minute keyword tutorial, and truly is a must read for all business owners out there looking to immediately improve their search engine optimization!

Long-Tail Keywords

While a slew of businesses (and most importantly your competition) focus on single phrase keywords, keep in mind that search engine users (your target audience) are getting increasingly savvy with their search queries. Instead of searching for one specific word, they are now more particular with regard to question detail or locale. Utilizing long-tail keywords (keyword phrases that include 2 – 3 words) will significantly and positively impact your search engine placement. Here are 3 tips for long-tail keyword campaigns:

Divide your overall keywords into competition placements (high, medium, low, none). If you dare to venture into the highest level of competition with the keywords, you will most likely not receive any of that search engine traffic. However, if you start with keywords that have little competition you will be able to take over that niche market and move up from there. Remember, you start out a successful company by taking the first step…this is that first step in search engine optimization.
Develop pages that specifically identify with a particular set of long-tail keywords, and diversify your pages based on those keywords. For example, if you work as a real estate agent, create a page for waterfront properties, a separate page for foreclosure properties, a separate page for buyers, a separate page for sellers, etc, etc. From there you can target content specific keywords that will yield a higher conversion ratio as they are hitting content-targeted traffic.
Utilize long-tail keywords in the title descriptions of individual webpages as well as within the titles of online articles that you submit for your marketing campaigns. Not only will you (again) narrow down and significantly appeal to your target audience for that specific page, you will also be driving search engines to a content-rich, search engine optimized, efficiently managed webpage that will help you advance your keyword campaign

Think Like A Consumer

Throughout typical print marketing campaigns, you will hear business coaches and marketing gurus suggest that you think like a consumer. The idea behind this is to take a step out from your business-driven methodology and think about how the web traffic will find their way to your site. In other words, establish keywords that your target audience will use. Here are some ideas on how to truly move forward with this strategy:

If you already have an internet campaign that is driving traffic to your site, then just ask! Ask your current visitors what drove them to your site (what did they search for, etc). However, one of the easiest ways to do this other than asking is to implement Google Analytics or another web traffic analysis software. When you analyze the incoming data, you will get a significantly accurate statistical analysis of the queries that individuals use to get to your site. Use this information and adapt your keywords to reflect the most frequented keyword queries.
Go shop your competitors; take a few minutes out of your day, clear your browser’s history and cookies, and search multiple places (Bing, Google, etc) for products. Record the queries that you use and the placements of your top competitors and you. Be sure that you truly take the time to act like a consumer and search the right way. Think about it this way: if you cheat yourself with this step your are only (truly) hurting your business!
Take a look at your previous year of sales and get a good idea of what people are buying from you directly related to your site. Also, take a look at what pages are most frequented by your visitors. Highlight product/service specific keywords within the main page that directly relate to those that you found in your research. The bottom line here is that we are not looking for a reinvention of the wheel, but more-so the enhancement of how you make the wheel!

Overall, the idea is not to try and trick consumers or search engines to visit your pages, but to enhance the content-specific keywords within your existing pages. Keep in mind that the key to all search engine optimization is content; provide quality content, optimize keyword campaigns based on quality content, and streamline your keyword strategies to significantly strengthen your searchability. Even though we have provided this quick tutorial for you to utilize, there are always ways to improve. Please feel free to contact IMPACT today for a consultation on how you can one-up your competition in the search engine world!

About Andy Scherer

Professionally blogging and designing top search engine ranked web logs and websites for the past 5 years, Andy has published thousands of articles throughout a broad scope of topics. With a degree in both Psychology and English, he consistently ties his work into the behavioral and emotional responses of his audience through specific writing techniques and formulas. Along with his writing ability, Andy also specializes in Search Engine Optimization, social media marketing, and brand marketing. He is technically sound with XHTML, CSS, WordPress, and all social networking platforms. Through his experience, Andy innovatively creates blog articles that keep audiences coming back for more..

Categories: Search Engine Optimization (SEO)