Mobile Marketing is here to stay! Many marketers are starting to realize that it’s not just a temporary phenomenon, and need to be making it a priority for inbound marketing success. Our list of mobile marketing statistics serves to prove this.
We’ve put together this comprehensive list of mobile marketing statistics to prove it! The truth is, mobile marketing is going to be bigger than TV, radio, and the computer…combined. But hey, its brand new right? There’s no reason to start giving significant parts of my marketing budget to mobile marketing, right?
Wrong. Marketers need to invest in mobile marketing right away! Mobile marketing statistics prove this. Next time you’re trying to convince your boss to increase the budget, use these mobile marketing statistics to show him! So here it is: 25 mind-boggling mobile marketing statistics to prove that mobile marketing is the next essential part of your marketing campaign!
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25 Mind-Boggling Mobile Marketing Statistics
1. Mobile internet usage is projected to overtake desktop internet usage by 2014. Tweet This! (Source: Microsoft Tag)
2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Tweet This! (Source: Unisys)
3. 71% of mobile browsers expect web pages to load as quickly or faster as web pages on their desktop computers. Tweet This! (Source: Gomez)
4. 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010. Tweet This! (Source: Pingdom)
5. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Tweet This! (Source: Mobile Marketing Association Asia)
6. One half of all local searches are performed on mobile devices. Tweet This! (Source: Microsoft Tag)
7. 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. Tweet This! (Source: comScore)
8. 70% of all mobile searches result in action within 1 hour. Tweet This! (Source: Mobile Marketer)
9. 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. Tweet This! (Source: Motorola Solutions)
10. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. Tweet This! (Source: CTIA.org)
11. 91% of mobile internet access is for social activities, versus just 79% on desktops. Tweet This! (Source: Microsoft Tag)
12. Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile. Tweet This! (Source: Microsoft Tag)
13. QR code scans increased 300% in 2011 compared to 2010. Tweet This! (Source: ScanLife)
14. 91% of all U.S. citizens have their mobile device within reach 24/7. Tweet This! (Source: Morgan Stanley)
15. 42% of mobile internet is used on email. Tweet This! (Source: ScanLife)
16. There are more mobile phones on the planet than there are TVs. Tweet This! (Source: Jupiter)
17. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Tweet This! (Source: Gomez)
18. Mobile coupons get 10 times the redemption rate of traditional coupons. Tweet This! (Source: Borrell Associates)
19. Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. Tweet This! (Source: ThinkNear)
20. Only 19% of US retailers have an Mobile-Commerce app. Tweet This! (Source: eMarketer)
21. 29% of mobile users are open to scanning a mobile tag to get coupons. Tweet This! (Source: Microsoft Tag)
22. The growth of the iPhone was 10 times faster than the growth of America Online. Tweet This! (Source: Nielsen)
23. Apple and Android represent more than 75% of the smartphone market. Tweet This! (Source: comScore)
24. 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Tweet This! (Source: Gomez)
25. In some countries, there are more mobile subscriptions than there are people. Tweet This! (Source: Mobile Marketing Association)
How has the marketing revolution changed your mobile budgets? What mobile marketing statistics influenced your budget?