Business blogs are a one of the strongest and most effective marketing tools in today’s fast-paced competitive corporate world. They act as the corner-stone of social media marketing campaigns as well as a a central-hub for clientele communication among the other extraordinary capabilities. However, business owners and/or their marketing managers have faced a larger task with the creation of a blog: creating blog topics. While a number of companies try to cut back on costs by managing their own business blog, topics for their articles tend to dwindle. To help you and your company come up with ideas for your publications, here are 22 fool-proof techniques to keep the ideas flowing:
- News Feeds — This takes some time to accumulate, but subscribe to industry related news feeds and search for repeat headlines within your industry. When you find those repeat headlines (3 or more) you can write that topic down because there is already success with that particular idea. Be aware that there are certain scenarios that require you to write sooner than later with this strategy.
- What Is The Result — This is directly related to the news feeds, but can also be used when you look at industry trends, etc. The general idea is to make a prediction with regard to your industry; look into your crystal ball and think about the result of rising news related to your business.
- Competition — As much as it’s horrible to be behind the eight-ball with regard to your competition, with the proper research and quality content you can one-up your competition by renovating their publications. As a forewarning, be careful not to copy their ideas; take a different angle to the idea and/or enhance it.
- Audience’s Problems — Take a minute to think about the largest obstacles that your target audience faces and write those issues down. You can take the opportunity to publish generic resolutions or suggestions as well as in-depth analysis of solutions. Overall, your clientele problems can elicit a significant number of topics.
- Hot Industry Topic — There are always business-related topics that are the hot-button amongst industry professionals. Take the opportunity to be transparent with your audience as well as ask for their feedback and/or comments on the subject as well.
- Industry Conferences — Whether it’s a single day meeting or a full week of lectures, you can always take a few ideas away from business conferences. As they yield various topics, also think about questions your audience would have with regard to the ideas as well.
- Your Hobbies — Anything from reading books to playing sports to hanging around with your family can give you ideas for your business blog; you just have to find the write angle. On the IMPACT blog, the Workout SEO Style post is a prime example.
- Interviews – Industry gurus, clientele, your employees, and anyone else with an interest in your company can contribute unique content to your site via an interview. In fact, you can spruce things up a little more with video interviews which could potentially turn into a podcast session to enhance your blog.
- Greatest Posts — When you get your business blog going and rolling on the fast track of outstanding content, pull together the top 10, 20, 30, 40, or however many number of articles. Your audience will appreciate your collaboration of all popular posts in one particular spot.
- Debate – While this tactic is used quite a bit in social media marketing, it is an outstanding way to get ideas for your blog as well. Take the opportunity to use the blog platform to start a debate. From that debate you can take a few different ideas of perspectives on certain topics.
- Follow Up — With respect to your popular posts and articles, take that great opportunity to follow up (or create a sequel) to that content. After all, it was popular once, there is no reason why more great content on the same subject cannot generate the same, or greater, response.
- Your Mistakes — Throughout your business experiences, it’s inevitable that you have made mistakes along the way, but you have also learned from those errors. Instead of keeping those to yourself, give your audience a taste of any mistakes that may benefit them and allow them to also see how you overcame the obstacles.
- Industry Past — Technology has evolved, internet is now a household entity, and mobile devices are extraordinarily advanced. Take all of that into consideration and look at the history of your industry. However, instead of being general with the history, try to break it down into detailed and intriguing information for your audience.
- Regular Features — Regular scheduled features (unless once per month or once per quarter) are not an easy topic to generate. However, if you are not posting frequently, or you’d like to keep the featured publications disbursed over a longer amount of time, think of a catchy title and write outstanding content to help your feature go viral.
- Listen to Other Conversation — As wrong as this may seem, everyone listens to other conversations on an almost daily basis. Whether you are at the gym, sporting event, school, or other gathering there are random conversations going on consistently. Take the opportunity to listen in and create blog topics for anything interesting and related to your industry.
- Polls — Create a poll and leave it up for a few days to a couple weeks. Utilize those results to generate blog topics as well as an angle from which to write. Overall, this is an amazing source of blog topics as well as an insight to the thought process of your audience.
- Review — Books and products are a tremendous source of information and you have the chance to establish yourself as an industry authority when you review popular (or acclaimed) books/products. These are also outstanding articles for follow up blogs as well.
- Analytics — Analysis of your website traffic as well as the demographics can give you more ideas for blog posts than you can handle. However, if you are just starting a blog from a previously established site, the analytics will be an unspeakably large source of ideas.
- Comments (Yours & Competitors) — Comments are bound to come through your blog articles as well as your competitors, and those comments can generate further ideas for either follow-up articles or unique topics. If they are on your competitor’s website, make sure that you jump on the opportunity to utilize the content for your own post before they use it for theirs.
- Headlines — Professional copywriters use this tactic when they/we need to come up with a slew of topics within a very short period of time; create as many outstanding blog headlines as possible within 60 minutes. While some of these headlines will get tossed in the trash, there are a number that you will have the opportunity to create fantastic content.
- Guests — Free work. Enough said!
- Community Events — Similar to business conferences, there are local networking events like the Chamber of Commerce and Rotary. Throughout the event, there is bound to be several great conversations, and these conversations can help you brainstorm future article ideas.
So, without further ado…go create those blog topics! *If you need assistance with either getting your business blog off the ground or creating content for your blog, contact us today*
If blogging is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
Sources: “The Essential Step-by-Step Guide to Internet Marketing”-E-Book SlideShare.net